Case study: How Infokus helped Galvin-Rowley Executive use AI without losing the personal touch

Client overview Galvin-Rowley Executive is a people-first executive recruitment and advisory business. Its strength sits in the quality of its relationships. The team knows its clients deeply, understands the leadership context behind each appointment, and works with candidates as people, not profiles. Every search is shaped by personal attention, commercial judgement, and a bespoke experience […]

Case Study: From Vanity Metrics to Commercial Growth | Rebuilding Google Ads For Sales

The Challenge This was not an underperforming account because of low effort. It was underperforming because the foundations were off. Historical conversion tracking had been duplicated. Campaigns were competing against each other. Reporting lacked the level of confidence needed to optimise properly. Too much attention had been given to surface-level metrics rather than the measures […]

Case Study: Horse Supplements Google Ads Growth Accelerator Success

Challenges Google Search Campaign 8% Conversion Rate 17% Increased Conversions Google Merchant / Sales Campaign 31% Increased Conversions 24% Decrease Cost Per Conversion Initial Strategy Ongoing Management Key Insights The Google Ads Growth Accelerator program successfully enhanced the Horse Supplements Brand’s online presence and sales performance. By leveraging targeted keyword strategies, engaging ad copy, and […]

Case Study: High End Fashion Boutique – Google Ads Growth Accelerator Success

Challenges Approach Initial Strategy Ongoing Management The Google Ads Growth Accelerator program successfully enhanced the Horse Supplements Brand’s online presence and sales performance. By leveraging targeted keyword strategies, engaging ad copy, and continuous optimisation, the program delivered substantial improvements in conversion rates and cost efficiency. The significant boost in sales and order volume during the […]

Case Study: Professional Services Google Ads Growth Accelerator Success

Objectives The Professional Services Google Ads campaign aimed to: Challenges Results Approach: Initial Strategy Campaign Orchestration Focused on Google Search campaigns and remarketing to reach users actively searching for services and re-engage previous visitors. Precision Keyword Mapping Conducted extensive keyword research to identify high-intent search terms and improve campaign efficiency over time. Compelling Ad Craftsmanship […]