Strategic Marketing Leadership. Human Insight. AI Precision.
Running a business is hard enough without guessing your marketing.
Infokus is your strategic marketing partner — blending human insight, executive-level leadership, and AI-powered systems to help businesses grow with clarity, confidence, and momentum.
Whether you need a clear strategy, hands-on execution, or a Fractional Marketing Manager to lead it all, we make marketing simpler, smarter, and more effective.
➜ Based in Mount Eliza | Serving the Mornington Peninsula & Melbourne
Marketing That Feels Clear — Not Chaotic
Most business owners don’t need more marketing. They need the right marketing, done consistently, without overwhelm.
At Infokus, we help you:
- Cut through marketing noise and focus on what actually moves the needle
- Stay visible, consistent, and on-brand across every channel
- Use AI without sounding robotic or generic
- Finally feel confident your marketing is working
We’re not here to throw tactics at you.
We’re here to provide direction, leadership, and systems that scale.
Fractional Marketing Manager
Executive-Level Marketing Leadership — Without the Full-Time Cost
Not ready for an in-house Marketing Manager, but need more than an agency?
Our Fractional Marketing Manager service gives you senior marketing leadership on a part-time basis — strategy, prioritisation, execution oversight, and accountability.
We step in as your marketing lead to:
- Set strategy and priorities
- Manage campaigns, suppliers, and timelines
- Track performance and refine what’s working
- Keep everything aligned with your business goals
You get clarity, momentum, and leadership — without the overhead of a full-time hire.
AI-Powered Marketing (With a Human Brain Attached)
AI should make marketing easier, not messier.
We help businesses use AI in practical, brand-safe ways — building AI marketing systems that support your strategy, protect your voice, and save serious time.
Our AI services include:
- AI Strategy & Integration for businesses
- Brand-trained AI assistants (your voice, your rules)
- AI content and workflow systems for marketing teams
No hype. No generic outputs.
Just smart systems that work with your business.
Every client receives a tailored strategy, clear reporting, and a high-touch partnership — so your marketing becomes a strength, not a stress.
Transform Your Business with Comprehesive Digital Marketing Services & Strategies.
Stop Your Marketing Overwhelm, Start Your Marketing Partnership. Imagine having a marketing strategy that’s as unique as your business, incorporating a complete range of digital marketing services to boost your success. At Infokus Marketing, we collaborate with you to craft and execute holistic marketing strategies tailored to your evolving needs.
Now, with the addition of Fractional Marketing Manager services, we offer executive-level marketing leadership designed to drive business growth. Whether overseeing your internal team or managing external partners, our Fractional Marketing Manager provides strategic oversight, development, and execution of your marketing plan. This role ensures your marketing efforts are not just effective, but fully aligned with your business goals.
Our AI-Powered Brand Setup is designed to harness the most powerful aspects of AI and automation for business marketing. We utilise cutting-edge AI tools to streamline processes, optimise performance, and enhance brand consistency across all platforms. By combining AI technology with strategic human insight, we ensure your marketing is both intelligent and effective. With the addition of a Fractional Marketing Manager, you receive executive-level marketing leadership to oversee these tools, without the full-time commitment of a CMO hire.
Say Goodbye to Bland, Hello to AI-Boosted Brand Brilliance!
Download our simple three step guide to understand and start implementing an AI-Powered Brand Strategy.
Digital Marketing Done For You.
Our flexible approach to Digital Marketing services means you can focus on running your business while we handle all your marketing needs.
Digital Marketing Done For You.
Our Marketing Services Include.
Fractional Marketing Manager
Our Fractional Marketing Manager service provides your business with executive-level marketing leadership without the full-time cost. Acting as a key part of your team, the Fractional Marketing Manager develops comprehensive marketing strategies, oversees execution, and ensures alignment with your business goals. From KPI monitoring to project management, this service offers the strategic expertise needed to drive growth while allowing flexibility and scalability. Ideal for businesses needing high-level guidance to maximise their marketing potential.
About Infokus Marketing.
Infokus Marketing is located in the charming Mt Eliza village at the entrance to Melbourne’s Mornington Peninsula. Our dedicated team, including technical specialists, develops digital marketing strategies for businesses across a range of professional services, local business, e-commerce, retail, hospitality, mining, real estate, interior design, and more. Our flexible working style allows us to partner with businesses on the Mornington Peninsula, Bayside suburbs, Melbourne, and throughout Australia.
Industries We Work With
Areas We Service
Ways To Work With Us.
At Infokus Marketing, we offer flexible and tailored digital marketing strategies and solutions to meet the unique needs of your business. Here are three primary ways you can work with us to achieve your marketing goals:
Fractional Marketing Manager Services
Project-Based Engagements
Retained Full-Service Marketing Packages
Contact Us Today.
Resources & Articles.
Some Recent Infokus Marketing Clients.
What Our Clients Say.
“It has been a pleasure working with Tanya over the last couple of years. Not only is Tanya an outstanding marketing professional, but she is also an absolute delight to work with. As a small Executive Search firm, Tanya has supported our business with an excellent marketing strategy, terrific day-to-day support, and the first-class quality of her work. Highly recommend to any business looking for great service delivered in a warm and genuine manner.”
“Tanya at Tanya Duncan Marketing has been working with me for over a year now, and I’m really happy with the results we are seeing in terms of an increase in business productivity and sales. She always suggests new ways to approach marketing and keeps me up to date with what’s going on behind the scenes! It’s great being able to relax and know that part of running my business is covered!”
“I recently engaged Tanya Duncan to review the marketing processes of my business. Tanya was very easy to deal with whilst also being extremely professional. We now have clear marketing strategies which will assist us to evolve and future-proof our business. I highly recommend Tanya Duncan Marketing.”
“The McMullin Group of Companies has benefitted greatly over past years through Tanya’s foresight and initiative with the production of outstanding Marketing material. Many and varied projects have been enhanced by Tanya’s productions – long may it continue.”
“Tanya has a great eye and creative flair whilst understanding what needs to be achieved from a business perspective. She consistently delivered in a challenging and demanding business environment.”
“We collaborated with Tanya and her team to produce some videos for their Mining industry client. It’s always great to have the opportunity to work with organisations that have branding and marketing of a high standard and a clear brand strategy. A great outcome was the result and we look forward to hopefully collaborating on more projects in the future.”
“Tanya joined us at Yo-get-it to mentor our design and marketing team. She implemented some key branding and marketing principals, and developed a marketing plan, working with us through its roll-out. As a retail franchise businesses, we worked with multiple key stakeholders, and there was marketing strategies for each group. Tanya was hands on, as well as mentored for our creative branding and marketing approach. The marketing strategies we worked with included email marketing, social media, a new website, brand guidelines, influencer marketing, PR, promotional material, database management, in-store promotions, online advertising and much more. Tanya’s depth of understanding of marketing platforms and opportunities was highly beneficial to our business and team.”