AI for your marketing, trained on your business
We set up Claude or ChatGPT with your voice, your clients, and your standards, so your team produces marketing that sounds like you.
30 minutes. No pitch. We look at how you use AI now and what to build first.
Your team is already using AI. Is it working for your business, or around it?
Different tools. Different prompts. Different standards. The business produces more, with less control over how it sounds or what it shares.
The issue is not AI. It is that AI has never been given your business.
An operating system for your marketing
Think of it as the system your marketing runs on. One setup inside Claude or ChatGPT that already knows your business, so anyone on your team can produce work to your standard without briefing AI from scratch.
It has three parts.
- It knows your business
Your voice, services, positioning, and clients, captured in your Strategic Brain. How your clients think and decide, mapped in your Emotional Empathy Profile.
- It knows how to do the work
Ready-made marketing skills customised and relevant for the work you do every day, every week and every month. Articles, LinkedIn posts, proposals, emails, ads, reports and more.
- It follows your rules
A tailored AI policy covering tools, quality, roles, and client data. A secure platform setup. A team trained to use it properly.
What changes for you
- Before: AI sounds useful, but risky.
After: Your brand still sounds like you. - Before: Every draft comes back to you to fix.
After: Your team produces work to your standard. - Before: Everyone uses AI their own way.
After: One system. One standard. One policy. - Before: Marketing knowledge lives in your head.
After: It is written down, owned by the business, and kept current.
How we set up AI for your marketing
Discovery call
30 minutes to look at your business, how AI is used now, and whether this is the right fit.We capture your business
A kickoff session and a structured questionnaire. We do the writing. You review and approve.We build and set it up
Your Brain documents, marketing skills, and AI policy, configured in Claude or ChatGPT.We train your team
A one-hour onboarding session. You own the system and everything in it, with a simple process to keep it current as the business changes.
Most setups are ready in three to four weeks.
Two Ways To Start
BUILD IT
AI Brand Foundation
Your AI marketing system built, set up, and handed over to a trained team. Ready in three to four weeks.
See what is included
- Strategic Brain: your voice, positioning, services, and strategy in AI-ready format
- Operating Brain: your clients, workflows, and priorities, so the system reflects how you actually run
- Emotional Empathy Profile: how your ideal clients think, what concerns them, and how they decide
- Custom Setup in Claude or ChatGPT, trained on your business
- Marketing skills for content, proposals, ads, or reporting
- Tailored AI policy covering tools, quality standards, roles, and data handling
- Platform setup and team onboarding
- Operating system update process to keep the system current
BUILD IT and GROW IT
AI Growth Engine
Everything in Build it, plus six months of development. We build the system, then keep building on it with you.
See what is included
- Everything in Build it
- Monthly strategy sessions to set priorities for the month ahead
- New skills, assistants, and workflows built as your needs change
- A review of your marketing tools and how they work with your AI system
- Ongoing updates to your AI policy as your use of AI expands
Not sure which fits? The discovery call will tell you.
Starting point or long-term capability - both are clear
If you want a properly built AI foundation before going further, start with the AI Brand Foundation. It gives you the core system, governance, and setup needed to use AI with confidence.
If you want AI developed as an ongoing strategic capability inside the business, the AI Growth Engine is the better fit. It includes the full foundation, plus the monthly guidance and resource development that turns setup into momentum.
The discovery call will clarify which is right for your stage, priorities, and internal capacity.
What Clients say about their AI system
“Our custom-trained AI agent has become an essential part of our team. After six months, we now have total confidence that anyone on the team can create content that sounds like us.”
Jen G., Executive Recruitment
“What do you get when a slightly sceptical business owner meets a marketing expert with a knack for making tech human? Clarity. Strategy. And an AI assistant that doesn’t sound like it’s auditioning for a late-night infomercial.”
Sangeeta T., Property Legal
“Our descriptions are no longer generic. They actually sound like us. The girls in-store can now confidently create content without needing to be ‘writers’.”
Katie K., Independent Fashion Label
“The AI Brain from Infokus feels like it was crafted just for us. The relevance and precision are spot-on. It’s like the new best friend for our marketing and communications.”
Barbara B., Grant Writing
We run our own business on it
Infokus runs on the same AI system we build for clients. Every engagement is led by Tanya Duncan, a senior marketing strategist, not a technician handing over tools. The strategy and judgement stay human. AI carries the production load.
Common questions about AI for marketing
What is an AI operating system for marketing?
It is a structured setup inside Claude or ChatGPT that already knows your business. It holds your brand voice, services, ideal clients, and standards. It includes ready-made workflows for tasks like articles, proposals, and ads, and it runs under a clear AI policy. Anyone on the team can produce on-brand marketing without briefing AI from scratch every time.
Should we use Claude or ChatGPT?
Either works. We recommend the platform that fits how your team already works, the plans you pay for, and the type of marketing you produce most. We cover this in the discovery call and set the system up on the platform you choose.
How is this different from a custom GPT or AI training?
Generic AI output is a structural problem, not a tool problem. It happens when AI does not understand your specific business – so it defaults to averages. The AI Brain encodes your specific voice, positioning, and client intelligence so output sounds like you at your best, not a generic version of your industry.
Will AI make our marketing sound generic?
Only if the system behind it is generic. Generic output comes from a generic tool with a generic prompt. We build your voice, positioning, clients, and standards into the system before any content is produced, so the output starts from your business, not from the internet’s average.
Does our business need an AI policy?
If anyone in your business uses AI, yes. A policy sets out which tools are approved, what can and cannot be entered, who checks what before it goes out, and how client information is handled. Every setup includes a tailored AI policy.
What happens to our client data?
Your AI policy sets clear rules on what can and cannot go into AI tools, including client information and commercially sensitive material. We set up your assistant with clear access and limits on what it can and cannot do, and train your team on the rules.
How much of my time does it take?
A 30-minute discovery call, a kickoff session of 60 to 90 minutes, a questionnaire, review of your Brain documents, and a one-hour onboarding session. We do the writing and the build.
How long does setup take?
Most setups are ready in three to four weeks from kickoff, depending on how quickly materials and approvals come back.
Do we need technical skills?
No. The system runs inside Claude or ChatGPT, and your team is trained on how to use it. If you can write an email, you can use it.
Can we start with Build it and add Build it and grow it later?
Yes. Build it is the first stage of every engagement, so you can move into six months of development whenever the timing is right.
Can you also help us show up in ChatGPT and other AI search tools?
Yes. That is a different service. Advertise to AI makes your business visible and accurately recommended when buyers ask AI platforms who to choose.