Your ideal clients are asking AI for recommendations. Right now, you are probably not the answer.
Buying behaviour has changed. Before a prospect visits your website or asks for a referral, they ask ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, or Claude who to trust. AI search is now part of how professional services firms get found, and the firms being recommended are not always the best ones. They are the ones AI can read.
Advertise to AI is the Infokus program that makes your business visible and accurately represented across AI platforms. It builds the entity signals, structured data, and authority content that tell AI systems exactly who you are, what you do, who you serve, and why you are credible.
Not more marketing activity. A presence built for the way AI actually reads businesses.
Invisible to AI is not a quality problem. It is a structure problem.
AI platforms do not read your digital presence the way Google does. They look for consistent entity signals, structured data, clearly stated facts, and authoritative answers to the questions your clients are actually asking. When those signals are missing or inconsistent, the platform cannot confidently recommend you, so it recommends someone else.
For established firms, that creates a quiet and costly gap. Your expertise is real. Your track record is strong. But your name, services, location, and credibility are scattered across a website that implies rather than states, profiles that contradict each other, and content that was never written to be cited.
The fix is not volume. Hundreds of auto-generated pages make the problem worse. The fix is structure: a presence that is precise, consistent, and machine-readable from the ground up.
One system, four stages, built in the right order
Advertise to AI runs as a structured four-stage system. Every client begins at the Foundation, because the quality of the entity layer determines the quality of everything built on it. The later stages flex to your strategy, so no two firms build exactly the same system.
The research and entity layer that everything else depends on.
Before anything is published, we establish the facts. What your ideal clients are asking AI platforms, where your entity signals contradict each other, and where you appear today across ChatGPT, Perplexity, Google AI Overviews, Copilot, and Claude, documented and scored as your baseline.
- AI question and keyword research
mapped by intent and citation opportunity
- Audience Question Map
the questions your buyers are asking AI platforms about your business, business like yours and your industry
- Entity consistency audit and prioritised platform fix plan
audit exactly how your business, services, and proof are showing up across the digital environment, where there are errors, gaps and opportunities to make your business details machine-readable across the internet
- AI Entity Profile
your identity, services, and proof made machine-readable
- Schema and structured data
audited and specified across your website
personal and company profiles rebuilt as entity documents
- Baseline AI visibility testing
across all five platforms, documented and scored
research Becomes direction. Runs alongside the Foundation.
- Competitive citation landscape; who AI recommends now, and where the gaps are
- The priority questions to own sequenced by winnability and commercial value
- Priority articles selected and briefed, each targeting a specific buyer question
- Prioritised build plan; what gets built, in what order, and why
The visible work, executed against the strategy. Your website evolves rather than starts again.
- Clear recommendations for the content updates your existing pages need
- Schema and technical implementation to make your website machine-readable
- Foundational articles written and published, with your approval, to fill your citation gaps
- Google Business Profile, Bing, and LinkedIn aligned with every other signal
- Third-party citations built to corroborate your credibility
- Every asset re-tested against the platforms after publishing
Full page rewrites available as a program extension where the strategy calls for them.
Extend the program. Compound the position.
- Ongoing authority content claiming new citation gaps as AI search evolves
- Signal maintenance as your business and the platforms change
- Quarterly AI visibility reviews, re-testing your locked question set against baseline
- Optional paid reach: Perplexity Ads, Copilot placements, and Google Ads on an earned foundation
Built for firms whose expertise deserves to be the answer
Advertise to AI is built for established, expertise-led service businesses. Legal, accounting, consulting, advisory, health, and engineering firms whose work is stronger than their current market presence, and whose ideal clients are already using AI tools to shortlist who to call.
It is the right fit if you want your firm represented accurately and credibly where buying decisions now begin. It is the wrong fit if you are looking for automated content volume or overnight rankings. This is structural work, done properly, that compounds.
If you already work with Infokus, Advertise to AI builds directly on your existing brand foundations. If you are new to Infokus, the programme stands alone. The discovery call will clarify where your current presence sits and what the programme would prioritise first.
What Our Clients Are Saying
“For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive as our Marketing Consultant and strategic marketing lead. During this time, she has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency and measurable impact.
Tanya is an exceptional listener who has taken the time to understand our business and the nuances of our industry. This depth of understanding is reflected in everything she produces, from strategic direction through to the quality of collateral, which is consistently outstanding. We receive regular positive feedback from clients on the professionalism, precision and polish of our materials.
As a boutique executive search firm working with blue-chip clients, our brand presence must reflect that level of excellence. Tanya ensures it does. Her ability to capture our tone, positioning and values with such accuracy speaks to both her creative talent and her strategic discipline.
She has also been a trusted advisor to me personally as Director, providing thoughtful counsel and foresight as our brand has evolved. Beyond her marketing expertise, Tanya has built and implemented our AI Assistant 2.0, a genuine step forward in the way we operate and engage with clients.
Tanya is a rare combination of strategist, creative and technical expert, and a deeply valued partner to Galvin-Rowley Executive.”
— Jennifer Galvin-Rowley, Director, Galvin-Rowley Executive
Our custom-trained AI agent has become an essential part of our team. After six months, we now have total confidence that anyone on the team can create content that sounds like us.
Jen G.
The AI Brain from Infokus feels like it was crafted just for us. The relevance and precision are spot-on — it’s like the new best friend for our marketing and communications.
Barbara B.
What do you get when a slightly sceptical business owner meets a marketing expert with a knack for making tech human? Clarity. Strategy. And an AI assistant that doesn’t sound like it’s auditioning for a late-night infomercial.
Sangeeta T.
For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive. She has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency, and measurable impact.
Jennifer Galvin-Rowley
Common questions about Advertise to AI and AI search visibility
Q. What is Advertise to AI?
Advertise to AI is the Infokus program that makes a business visible and accurately represented in AI search tools like ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Claude. It builds the entity signals, structured data, and authority content that AI platforms use to decide which businesses to recommend. The program runs across four stages: Foundation, Strategy, Build, and Amplify. Every client begins at the Foundation, because the entity layer determines the quality of everything built on it.
Q. How does a business get cited by ChatGPT, Perplexity, and Google AI Overviews?
AI platforms recommend businesses they can read and verify. At Infokus, we build that in four layers: consistent entity information everywhere the business appears, structured data that lets AI confirm the facts, content that directly answers the questions buyers are asking, and third-party signals that corroborate credibility. No single layer is enough on its own. Citation comes from the layers working together.
Q. Do you rewrite our website?
No, not by default. Your existing website is the starting point, not the casualty. We provide specific recommendations for the content updates your pages need, and we implement the schema and technical layer that makes the site machine-readable for AI platforms. Where the strategy shows that key pages need a full rewrite, Infokus can deliver that as an extension of the program, always with your approval before anything is published.
Q. Does this involve paying for ads?
The core program does not. Foundation, Strategy, and Build are structural and editorial work, and nothing in them depends on ad spend. In the Amplify stage, firms that want to add paid reach can layer in Perplexity Ads, Microsoft Copilot placements, or Google Ads on top of the earned foundation. Paid AI search performs best when the entity layer beneath it is already clean, which is why it comes last, not first.
Q. How long before we see results?
The baseline is documented in the first weeks of the Foundation, so you know exactly where you stand before any work begins. Structural improvements are typically picked up by AI platforms within weeks of implementation, while authority and citation signals compound over months. We re-test against the baseline at the end of the Build stage and quarterly through Amplify, so progress is measured, not assumed.
Q. How do you measure whether it is working?
Through structured AI visibility monitoring, set up during the Foundation. We test a locked set of real buyer questions across ChatGPT, Perplexity, Google AI Overviews, Copilot, and Claude, and record whether your business is named, mentioned, or absent, who is cited instead, and how you are described. The same questions are re-tested each quarter, so movement is directly comparable over time.
Q. Who leads the work?
Tanya Duncan, a Certified Practising Marketer with more than 30 years of senior marketing experience, leads every Advertise to AI engagement directly. Infokus runs this program on its own business first, so every recommendation has been implemented, tested, and measured before it reaches a client.
Q. Is this the same as SEO?
No, though they reinforce each other. SEO optimises for ranked lists of links. Answer engine optimisation, sometimes called AEO or generative engine optimisation, optimises for being the answer itself. AI platforms synthesise a single response and cite the sources they trust. Advertise to AI is built for that environment, and the structural work involved also strengthens traditional search performance.