AI SEO for established Australian businesses

AI SEO is the work of making a business readable, findable and accurately described by AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude, so they can recommend it when buyers ask. It covers what your website says and how it's marked up, whether your other profiles agree with it, and whether you've published anything worth quoting. Advertise to AI is the Infokus Marketing program for doing it, starting with a free test of one page. For the longer explanation, see what Advertise to AI means.

Traditional SEO is about ranking a page in a list of links. AI SEO is about what happens when there's no list: whether a machine can read your business as a set of facts, whether other sources agree with those facts, and whether anything you've published is worth quoting in an answer. The two overlap, and good SEO helps. But a business can rank well and still be left out of AI answers, which is what the free test is built to show.

They're four names for overlapping work, and the industry hasn't settled on one. AI SEO is the term most people search for. Generative engine optimisation (GEO), answer engine optimisation (AEO) and large language model optimisation (LLMO) all describe making a business readable and quotable by AI systems rather than ranking it in a list of links. Advertise to AI covers all of it.

Five answer platforms: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Claude. Basic measures four of them (ChatGPT, Google AI Overviews and AI Mode, Gemini and Perplexity). Comprehensive and the Care Plan measure all five. Every run goes through each platform's developer access, from Melbourne, three times per question. Microsoft Copilot isn't measured, because Microsoft offers no way to test its answers like this. The free Retrieval Test is different: it uses nine AI crawlers to fetch your page, and asks no platform a question.

Yes. One run per email address, no call required, nothing installed. It costs us almost nothing to produce, which is exactly why giving it away makes the paid measurement credible.

Page delivery is whether your page arrived, intact, for all nine crawlers. Machine-readable is whether they can use what arrived. They fail independently, and the second matters most for whether you get used. Neither is a visibility score. Both are facts about a page. Whether platforms actually name you is a separate measurement, and the free test doesn't attempt it.

No one can promise that, and anyone who does is guessing. What we guarantee is that AI systems can reach you, read you and identify you correctly, and you can check that yourself with the free test. Whether a platform names you on a given day depends on the question asked and who else is competing for it.

AI platforms name businesses they can read and verify. That depends on four things together: your details are consistent everywhere you appear, structured data lets a machine confirm the facts rather than infer them, your content answers the questions buyers are actually asking, and other sources back up what you say about yourself. A business strong on one and weak on the others is at a disadvantage against one that has all four. We work on every part of that you control. The decision itself belongs to the platform.

Basic makes you readable and known, measures six buyer questions across four AI platforms before and after the work, and shows you exactly where your records disagree. Comprehensive writes the words to correct those records, adds content worth quoting, and measures ten to fifteen questions across five platforms before and after, with a re-check at day 30. If your category isn't being asked about much yet, Basic may be enough for now. Run the free test first and we'll look at the result together before you decide.

Tanya Duncan, a fractional marketing manager with more than thirty years helping businesses grow. That background is the point. This is not a technical audit with words bolted on afterwards. The writing is done by someone whose job has always been positioning, customer journey and brand story, and the structured data is built to carry that, not to replace it.

Because that's the page we measured. The free test fetches one page properly, with nine crawlers and a full fetch. A Playbook covering five pages would be selling you work on four pages nobody measured, and you couldn't check four-fifths of it. One page closes the loop: we measured it, we fixed it, and you re-run the same free test and watch the number move. Additional pages are $95 each.

Because most of what you're buying isn't the page. Your structured data, your llms.txt and your robots.txt are the same work whether you have one page or fifty. That's your business identity written as data. Extra pages are $95 because once that's done, each additional page is a small increment.

Because it answers a smaller question. It fixes the page the free test looked at. It does not investigate your other platforms and it does not ask any AI platform what it says about you. Both are legitimate. They are different amounts of work.

No. Your existing website is the starting point. Basic gives you your structured data written and a correction plan. Comprehensive adds new content for your home page and four key pages, two new search pages and five articles, written to sit inside what you already have. We add structured data and pages. We don't touch your design or your theme. Website redesigns and rebuilds are always quoted separately.

Only if you want us to deploy it. The documentation is yours to hand to your own developer. If you do want us to do it, we work inside your content management system, adding structured data and pages. We do not touch your design.

No. Nothing in Advertise to AI depends on ad spend, at any tier. It's structural and editorial work: what your site says, how it's marked up, what other sources confirm, and what you've published that's worth quoting.

The free Retrieval Test. It takes under a minute, with no call and nothing installed. If you want the fix for that page written out, that's the Playbook at $490 plus GST. Neither commits you to anything further.

A short survey about your business, once. Access to your website's own tools (Search Console, Analytics and Bing Webmaster Tools), and to WordPress only if we are deploying. We never need your Google Business Profile, LinkedIn or other logins. For those, we write the words and you paste them. Approvals within five business days, and content approved by the 20th of the month. That is the whole list, and it is given to you in writing at the start.

Your starting position is measured and locked before anything changes. By the end of month one, the things we control are fixed and you can verify that yourself with the free test. Whether platforms start naming you, and how quickly, depends on your category and your competition. That's why every package is measured again when the work is complete, and Comprehensive adds a free re-check at day 30. We report what the numbers show on the days we tested, whether they moved or not.

Every package is measured before any work begins and again when the work is complete. Basic runs six real buyer questions, three times each, across ChatGPT, Google AI Overviews and AI Mode, Gemini and Perplexity. Comprehensive runs ten to fifteen questions, three times each, across those four and Claude, with a re-check at day 30. The Care Plan runs the same test every month. Each run goes through the platforms' developer access, from Melbourne, and every answer is stored in full. Three passes matter because AI answers vary between runs, and one result is an anecdote. The same questions are re-run every time, so movement is directly comparable, and we never change the questions to produce a better number.

Everything we control will have changed, and that is measurable. You can verify it yourself. If the citation numbers haven't moved while the rest has, your next measurement is free. Ninety days is a short window for a category that may not be asked about much yet, and we'll tell you that plainly rather than re-cut the questions to find a better number.

Yes. You keep everything delivered to that point. Nothing is sold to you after the first decision.

No. Your SEO agency works on rankings, and this works on what AI reads and repeats. The documentation is written to be handed to whoever already works on your site, which is what the Playbook is for. If your SEO agency wants to implement it, that's a good outcome, not a lost one.

Yes. Infokus Marketing is based in Mount Eliza and works in person across the Mornington Peninsula and Melbourne. The program runs the same way remotely, and we work with businesses across Victoria and the rest of Australia.

Established, expertise-led businesses where someone is choosing a professional: legal, accounting, financial advisory, consulting, engineering, executive search and recruitment, and medical specialists and allied health. It also works for any business that has to be found locally and described correctly, including clinics, venues, builders and trades.