Marketing that closes the gap between what your business is and how it is seen.
Infokus Marketing & AI Agency was built on a specific observation. Most established businesses are not struggling with capability. They are under-represented, or carrying more of the marketing load than they should.
The expertise is there. The results are there. The reputation is there..
Led by someone who has been doing this properly for over 25 years
Tanya Duncan is the Founder and Director of Infokus Marketing & AI Agency and the strategic lead on every engagement.
She is a Certified Practising Marketer and Professional Member of the Australian Marketing Institute (AMI), with more than 25 years of senior marketing experience across professional services, B2B, and SME sectors.
Her work is grounded in a clear principle. Marketing should be owned, not managed in pieces.
That means taking responsibility for direction, making decisions with commercial context, and ensuring execution follows through. It also means knowing what not to do, where to focus, and when to simplify rather than add more activity.
Clients do not engage Infokus for ideas alone. They engage for clarity, ownership, and the confidence that marketing is being led properly.
Based in Mount Eliza on the Mornington Peninsula, Tanya works with businesses across Melbourne and Australia.
How Infokus works
Every engagement starts with understanding the business, where it is, where it is going, and what is preventing the marketing from reflecting that properly.
From there, Infokus takes ownership.
Strategy is not a document that gets handed over. It is embedded into decisions, campaigns, and content from the outset. Direction stays active. Execution follows through.
AI is applied where it creates real leverage, improving consistency and output without replacing strategic thinking. The role of AI is to strengthen the system, not dilute the standard.
The result is a marketing function that runs with clarity, builds momentum, and reflects the real quality of the business without adding to the client’s workload.
The principles behind every Infokus engagement
1
Leadership over activity
Marketing should be owned and led, not assembled from disconnected tasks. Direction, priorities, and outcomes sit with one accountable lead.
2
Representation over volume
More marketing is not the goal. Better representation is. Clear, consistent visibility that reflects the real quality of the business.
3
Standards over shortcuts
Generic output, low-quality automation, and trend-driven tactics have no place in professional services marketing. The standard of the output should match the standard of the business.
4
Human intelligence first
AI strengthens execution when it is built on the right foundation. It does not replace judgement, experience, or understanding of the client.
What Our Clients Are Saying
“For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive as our Marketing Consultant and strategic marketing lead. During this time, she has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency and measurable impact.
Tanya is an exceptional listener who has taken the time to understand our business and the nuances of our industry. This depth of understanding is reflected in everything she produces, from strategic direction through to the quality of collateral, which is consistently outstanding. We receive regular positive feedback from clients on the professionalism, precision and polish of our materials.
As a boutique executive search firm working with blue-chip clients, our brand presence must reflect that level of excellence. Tanya ensures it does. Her ability to capture our tone, positioning and values with such accuracy speaks to both her creative talent and her strategic discipline.
She has also been a trusted advisor to me personally as Director, providing thoughtful counsel and foresight as our brand has evolved. Beyond her marketing expertise, Tanya has built and implemented our AI Assistant 2.0, a genuine step forward in the way we operate and engage with clients.
Tanya is a rare combination of strategist, creative and technical expert, and a deeply valued partner to Galvin-Rowley Executive.”
— Jennifer Galvin-Rowley, Director, Galvin-Rowley Executive
Tanya’s marketing material is quite simply stunning. She has the ability to present information in a way that is clear, beautiful and engaging. I highly recommend Tanya if you are looking for someone to help sharpen and polish the presentation of your organisation to the marketplace. She is also a lovely person to deal with, which makes doing business an absolute pleasure.
Liz H.
Our descriptions are no longer generic — they actually sound like us. The girls in-store can now confidently create content without needing to be ‘writers’.
Katie K.
Our custom-trained AI agent has become an essential part of our team. After six months, we now have total confidence that anyone on the team can create content that sounds like us.
Jen G.
The AI Brain from Infokus feels like it was crafted just for us. The relevance and precision are spot-on — it’s like the new best friend for our marketing and communications.
Barbara B.
What do you get when a slightly sceptical business owner meets a marketing expert with a knack for making tech human? Clarity. Strategy. And an AI assistant that doesn’t sound like it’s auditioning for a late-night infomercial.
Sangeeta T.
Tanya has a great eye and creative flair whilst understanding what needs to be achieved from a business perspective. She consistently delivered in a challenging and demanding business environment.
Marie Kinsella
We now have clear marketing strategies which will assist us to evolve and future-proof our business.
Lauren Wilson
For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive. She has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency, and measurable impact.
Jennifer Galvin-Rowley
