Is the quality of your marketing keeping up with the quality of your business?
Complete this audit. It takes less than 4 minutes. You will walk away with clarity around your marketing.
The free marketing audit: 14 questions, seven areas, one clear starting point
Most established businesses don’t have a marketing capability problem. They have a clarity problem. Activity happens, money gets spent, and it is still hard to say which gap is actually holding growth back.
This free marketing audit closes that gap in under four minutes. Fourteen questions, scored across the seven areas that determine whether an expertise-led business gets recognised, trusted, and chosen: Direction, Execution, Capacity, AI Readiness, AI Discovery, Visibility, and Digital Presence.
The AI Discovery section is the one most business owners have never been asked about. Your future clients now ask ChatGPT, Perplexity, and Google AI who to recommend before they ever visit a website. The audit tests whether your business is part of that answer.
You finish with a scored gap summary across all seven areas, a recommended starting point matched to your results, and the pathway that follows it. No generic advice. The recommendation is built from your scoring profile, not a template.
The audit was developed by Tanya Duncan, founder of Infokus Marketing, from twenty years of marketing strategy work with professional services firms and expertise-led SMEs across Australia.
Free marketing audit: common questions
Q. What does the free marketing audit cover?
The free marketing audit covers the seven areas that determine how effectively an expertise-led business gets found and chosen: Direction, Execution, Capacity, AI Readiness, AI Discovery, Visibility, and Digital Presence. Fourteen scored questions produce a gap summary and a recommended starting point matched to your results. It is built for established service businesses, not a generic checklist.
Q. How long does the marketing audit take?
Under four minutes. There are fourteen questions, each with three answer options, and your results appear immediately with scores across all seven areas and a recommended pathway.
Q. What is AI Discovery and why does the audit measure it?
AI Discovery measures whether AI platforms such as ChatGPT, Perplexity, and Google AI Overviews know your business exists and describe it accurately. Buyers increasingly ask these tools who to recommend before they contact anyone. At Infokus Marketing, we measure this separately from AI Readiness, which covers how well your business uses AI internally. Being good at using AI and being found by AI are two different problems.
Q. Do I need to enter my email to see my results?
No. You can skip the contact step and view your results on screen straight away. If you do enter your details, your results and recommended pathway are emailed to you so you can refer back to them.
Q. What happens after I get my audit results?
Your results show your strongest and weakest areas and recommend one clear starting point. Many business owners use the gap summary to prioritise their own work. If you would like to talk the results through, you can book a discovery call with Tanya Duncan, founder of Infokus Marketing. Thirty minutes, no pitch.