Your ideal clients are asking AI for recommendations. Right now, you are probably not the answer.
Buying behaviour has changed. Before a prospect visits your website or asks for a referral, they ask ChatGPT, Perplexity, Google AI Overviews, or Copilot who to trust. AI search is now part of how professional services firms get found, and the firms being recommended are not always the best ones. They are the ones AI can read.
Advertise to AI is the Infokus programme that makes your business visible and accurately represented across AI platforms. It builds the entity signals, structured data, and authority content that tell AI systems exactly who you are, what you do, who you serve, and why you are credible.
Not more marketing activity. A presence built for the way AI actually reads businesses.
Invisible to AI is not a quality problem. It is a structure problem.
AI platforms do not read your digital presence the way Google does. They look for consistent entity signals, structured data, clearly stated facts, and authoritative answers to the questions your clients are actually asking. When those signals are missing or inconsistent, the platform cannot confidently recommend you, so it recommends someone else.
For established firms, that creates a quiet and costly gap. Your expertise is real. Your track record is strong. But your name, services, location, and credibility are scattered across a website that implies rather than states, profiles that contradict each other, and content that was never written to be cited.
The fix is not volume. Hundreds of auto-generated pages make the problem worse. The fix is structure: a presence that is precise, consistent, and machine-readable from the ground up.
One program, three stages, built in the right order
Advertise to AI runs as a structured three-month programme. Each stage builds on the last, so nothing is published before the intelligence behind it exists.
The research and entity layer that everything else depends on.
- Keyword and AI question research
the exact terms and questions your ideal clients are putting to AI platforms, mapped by intent and opportunity
- Entity consistency audit
every place your business appears, checked for the contradictions that erode AI confidence
- AI Entity Profile
your business identity, services, credentials, and proof structured in machine-readable format
- Schema and structured data
the technical layer applied across your website so AI systems can verify what you say
- LinkedIn entity rewrites
your personal and company profiles rebuilt as the entity documents AI platforms treat them as
- Baseline AI visibility testing
where you appear today across ChatGPT, Perplexity, Google AI Overviews, and Copilot, documented before any work begins
Runs alongside the Foundation, turning research into direction.
- AI visibility strategy — which questions to own, which gaps to claim first, and what to build in what order
- Content and citation plan — the priority topics, formats, and third-party signals that will earn AI trust fastest
- Prioritised build sequence — so the third stage delivers the highest-impact components first
The visible work, executed against the strategy.
- AEO content suite — authority articles written to directly answer the questions AI platforms are being asked, structured for citation
- Website entity layer — key pages rewritten so they state, rather than imply, what AI needs to know
- Google Business Profile and Bing presence — completed, consistent, and aligned with every other signal
- LinkedIn programme — profiles optimised and a posting rhythm that reinforces your entity authority
- Post-publish testing — every asset validated and re-tested against the platforms
Continuation — ongoing AI visibility monitoring
After the program, quarterly monitoring tracks where you appear, how you are described, and what to strengthen next. AI search is moving quickly. Monitoring keeps your position compounding rather than decaying.
By the end of the program, your business is structured to be found, read, and recommended by AI platforms, with a documented baseline and the evidence to show what changed.
Built for firms whose expertise deserves to be the answer
Advertise to AI is built for established, expertise-led service businesses. Legal, accounting, consulting, advisory, health, and engineering firms whose work is stronger than their current market presence, and whose ideal clients are already using AI tools to shortlist who to call.
It is the right fit if you want your firm represented accurately and credibly where buying decisions now begin. It is the wrong fit if you are looking for automated content volume or overnight rankings. This is structural work, done properly, that compounds.
If you already work with Infokus, Advertise to AI builds directly on your existing brand foundations. If you are new to Infokus, the programme stands alone. The discovery call will clarify where your current presence sits and what the programme would prioritise first.
What Our Clients Are Saying
“For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive as our Marketing Consultant and strategic marketing lead. During this time, she has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency and measurable impact.
Tanya is an exceptional listener who has taken the time to understand our business and the nuances of our industry. This depth of understanding is reflected in everything she produces, from strategic direction through to the quality of collateral, which is consistently outstanding. We receive regular positive feedback from clients on the professionalism, precision and polish of our materials.
As a boutique executive search firm working with blue-chip clients, our brand presence must reflect that level of excellence. Tanya ensures it does. Her ability to capture our tone, positioning and values with such accuracy speaks to both her creative talent and her strategic discipline.
She has also been a trusted advisor to me personally as Director, providing thoughtful counsel and foresight as our brand has evolved. Beyond her marketing expertise, Tanya has built and implemented our AI Assistant 2.0, a genuine step forward in the way we operate and engage with clients.
Tanya is a rare combination of strategist, creative and technical expert, and a deeply valued partner to Galvin-Rowley Executive.”
— Jennifer Galvin-Rowley, Director, Galvin-Rowley Executive
Our custom-trained AI agent has become an essential part of our team. After six months, we now have total confidence that anyone on the team can create content that sounds like us.
Jen G.
The AI Brain from Infokus feels like it was crafted just for us. The relevance and precision are spot-on — it’s like the new best friend for our marketing and communications.
Barbara B.
What do you get when a slightly sceptical business owner meets a marketing expert with a knack for making tech human? Clarity. Strategy. And an AI assistant that doesn’t sound like it’s auditioning for a late-night infomercial.
Sangeeta T.
For the past five years, Tanya Duncan at Infokus Marketing has been an integral partner to Galvin-Rowley Executive. She has created and implemented a highly effective marketing strategy that has positioned our brand with clarity, consistency, and measurable impact.
Jennifer Galvin-Rowley
Common questions about Advertise to AI and AI search visibility
Q. What is Advertise to AI?
Advertise to AI is the Infokus programme that makes a business visible and accurately represented in AI search tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. It builds the entity signals, structured data, and authority content that AI platforms use to decide which businesses to recommend. The programme runs over three months across three stages: Foundation, Strategy, and Build.
Q. How does a business get cited by ChatGPT, Perplexity, and Google AI Overviews?
AI platforms recommend businesses they can read and verify. At Infokus, we build that in four layers: consistent entity information everywhere the business appears, structured data that lets AI confirm the facts, content that directly answers the questions buyers are asking, and third-party signals that corroborate credibility. No single layer is enough on its own. Citation comes from the layers working together.
Q. Is this the same as SEO?
No, though they reinforce each other. SEO optimises for ranked lists of links. Answer engine optimisation, sometimes called AEO or generative engine optimisation, optimises for being the answer itself. AI platforms synthesise a single response and cite the sources they trust. Advertise to AI is built for that environment, and the structural work involved also strengthens traditional search performance.
Q. Does this involve paying for ads?
No. Despite the name, Advertise to AI is not a paid media product. The name describes the outcome: presenting your business to AI platforms the way advertising once presented it to people. The work is structural and editorial. Paid campaigns can complement it, but nothing in the programme depends on ad spend.
Q. How long before we see results?
The baseline is documented in the first weeks, so you know exactly where you stand before any work begins. Structural improvements are typically picked up by AI platforms within weeks of implementation, while authority and citation signals compound over months. We re-test against the baseline at the end of the programme and quarterly on continuation, so progress is measured, not assumed.
Q. How do you measure whether it is working?
Through structured AI visibility monitoring. We test a locked set of real buyer questions across ChatGPT, Perplexity, Google AI Overviews, and Copilot, and record whether your business is named, mentioned, or absent, who is cited instead, and how you are described. The same questions are re-tested each quarter, so movement is directly comparable over time.
Q. Who leads the work?
Tanya Duncan, a Certified Practising Marketer with more than 30 years of senior marketing experience, leads every Advertise to AI engagement directly. Infokus runs this programme on its own business first, so every recommendation has been implemented, tested, and measured before it reaches a client.