MARKETING STRATEGIES TO ACHIEVE BUSINESS SUCCESS

Our Marketing Workshop and Strategy Session is a one-on-one marketing session for businesses.

The format starts a 3-4 hour brainstorming session, where we will explore your businesses branding, marketing and sales activities in depth. Even if you are yet to establish any specific sales or marketing strategies, this style of information gathering is a proactive way to help businesses identify clear goals, targets and strategies that can be effectively used to progress and grow their business.

The initial session can be one-on-one or include your businesses core team involved in marketing and sales decision-making.

We will discuss includes:

  • What Marketing Activities You Have Done To-Date
  • What Internal Resources Are Available
  • What Marketing Material You Already Have
  • Your Current Branding
  • Your Competitors
  • Your Positioning
  • Your Customers
  • Your Customers Purchase/Engagement Journey
  • Your Company Goals

Though the Marketing Workshop process we develop and deliver to you a detailed Marketing Strategy document, along with a time-lined plan for implementing your Marketing Plan over a 6-12 month period.

Price    $2,950.00 plus GST

Delivered in 3-4 weeks

Payment terms 50% deposit to start the project and 50% upon delivery of the completed project

Does your business need a fresh approach, new ideas or maybe just a clearer strategy to follow? Tanya Duncan from Infokus Marketing develops professional, personalised Marketing Strategies to give you a marketing road-map that is achieveable, creative and effective.

The information you receive will give you marketing insights about your business and industry as well as plenty of ideas and a clear marketing roadmap for the next 6-12 months

We take a personal approach. Each and every Marketing Plan is fully customised and tailored to your business.

The process starts with a discussion (telephone, in person, via skype or zoom), where we learn all about your business. We have a set of questions that will help to reveal to us some essential insights into your business as it stands, the challenges you are facing and where you would like to end up. From here, we research your business and industry independently and develop your Marketing Plan, with a view to achieving your business goals.

Throughout the process, when needed we will continue to communicate with you to ensure we are on the same page.

Your customised Marketing Plan will ultimately include information and insights about:

  • Your Business
  • Your Branding
  • Any Current Marketing Activities
  • The Industry You Work In
  • Your Competitors
  • Your Positioning
  • Marketing Suggestions, Free and Paid
  • Marketing Timeline
  • Marketing Budget

This professional, practical and achievable Marketing Strategy will keep your marketing activities and spend focused, setting your business up for success.

Your Marketing Strategy, with an abundance of personalised information including ideas, suggestions, and strategies. The document will act as the blueprint for implementing your marketing activities for the months and years to come.

Price $1,500.00 plus GST

Delivered in 2-3 weeks

Payment terms 50% deposit to start the project and 50% upon delivery of the completed project

Focused on everything digital, our professional, personalised Digital Marketing Strategy will give you and your business a marketing road-map to follow, with the objective being to achieve your specific business goals.

This digital marketing strategy has been designed to review and analyse the digital environment that your business and industry operate within and then develop a specific, organised approach to how digital is used by your business to achieve business goals.

We take a personal approach. Each and every Digital Marketing Plan is fully customised and tailored to your business.

The process starts with a discussion (telephone, in person, via skype or zoom), where we learn all about your business. We have a set of questions that will help to reveal to us some essential insights into your business as it stands, the challenges you are facing and where you would like to end up. From here, we research your business and industry independently and develop your Marketing Plan, with a view to achieving your business goals.

Throughout the process, when needed we will continue to communicate with you to ensure we are on the same page.

Your customised Digital Marketing Plan will ultimately include information and insights about:

  • Your Website
  • Customers Online Journey
  • Your Social Media
  • Email Marketing
  • Google Ads
  • Facebook Ads
  • SEO
  • Directory Listings
  • Google Platforms
  • Plus Any Other Online Element

This professional, practical and achievable Digital Marketing Strategy will keep your marketing activities and spend focused, setting your business up for success.

Your Digital Marketing Strategy, with an abundance of personalised information including ideas, suggestions, and strategies. The document will act as the blueprint for implementing your marketing activities for the months and years to come.

Price    $1,500.00 plus GST

Delivered in 2-3 weeks

Payment terms 50% deposit to start the project and 50% upon delivery of the completed project

Social Media can fast become a bottomless pit of time and money if the process is approached without a strategy. Many businesses consider Social Media as a cheap way to marketing, but without a solid plan behind them, they will more often than not delivery significantly underwhelming results.

We offer a Social Media Strategy opportunity, whereby we will:

  • Review Social Media Channels and Match The Most Suitable To Your Business
  • Develop a Social Media Strategy that Aligns With Your Business Goals and Objectives
  • Formalising the ‘Look’ and Style of Content
  • Undertake hashtag research for your Brand
  • Review the Sources of Available Content for your Social Channels
  • Identify Sources and Requirements for New Social Content

Price $550 plus GST

Delivered in 2-3 weeks

With extensive experience developing and managing social media strategies across a range of industries, Tanya is well equipped to create and deliver beautiful and professional content that is on-brand, engaging and meets your business objectives.

Initially there will be a consultation to establish your brands objectives and plans for your social channels. This will include reviewing what has gone before and what objectives you would like to achieve.

The Social Media Calendar Management Package will include:

  • Developing a preview calendar each month of content for client approval
  • Develop content, using supplied imagery, for up to 12 posts per month
  • Duplication of content across up to two channels.
  • Schedule Social Media Campaign
  • Manage and Review the Social Media Campaigns
  • Provide Monthly Reporting On Campaign Performance
  • Boost up to 4 Posts Per Month (advertising cost additional)

Price $880 plus GST per month, with a minimum commitment of 3 months

Additional post and channels can be added to this program.

Google offers a sensational platform to run targeted online Ads. Through their own search platform, plus the huge range of Google Partners sites, Google Ads is a highly effective way to ensure your Brand, products and services are findable online and when people use Google to search.

With qualifications in Google Ads, Tanya has run countless campaigns for a range of businesses to improve the presence in Google’s search results.

Your Google Campaign will include set-up of your account. We will also review your advertising objectives and created a combination of campaigns that are most likely to achieve successful outcomes.

This set up will include:

  • Ad Account Set Up
  • Linking of Google Analytics
  • Developing Ad Strategy
  • Keyword Research
  • Audience Set-up, including Location, Interest and Demographics
  • Ad Extension Set Up
  • Campaign Development

Once set-up, we will develop your Ads, monitor their performance, edit as required and carry out regular reporting.

Running a Google Ads Campaign will include:

  • Set up Account Structure
  • Development of a Sales Funnel
  • Development of Target Audiences
  • Copy and Image Creation
  • Ad Delivery
  • Weekly Ad Delivery Review and Optimisation
  • Monthly Reporting

Additional Cost will be your Advertising Spend that will be paid directly to Google. Whilst your Ad Spend can be as low as $10 per day, we recommend an Ad Spend starting from $20 per day to help achieve your objective.

Initial Set-up of Advertising Campaign of $550 plus GST for Single Strategy

Monthly Management Fee of $550 plus GST, a minimum commitment of 3 months.

Advertising spends over $5,500 will incur a Monthly Management Fee of 10% of Total Ad Spend.

Looking for a specialist to create, run and optimize Facebook and Instagram Ads for your Brand? Tanya has extensive experience running ad campaigns across the Facebook and Instagram platforms.

The style of Ads will depend on your business objectives, and what is most likely to engage your target audience. Usually, a single campaign will include a combination of 3-4 types of ads including:

  • Single Image Ads
  • Post Optimisation
  • Canvas Ads
  • Carousel Ads
  • Video Ads
  • Job Ads
  • Lead Lists

Running a Facebook and/or Instagram Campaign will include:

  • Set up Account Structure
  • Development of a Sales Funnel
  • Development of Target Audiences
  • Copy and Image Creation
  • Ad Delivery
  • Weekly Ad Delivery Review and Optimisation
  • Monthly Reporting

Additional Cost will be your Advertising Spend that will be paid directly to Facebook. Whilst your Ad Spend can be as low as $10 per day, we recommend an Ad Spend starting from $20 per day to help achieve your objective.

Initial Set-up of Advertising Campaign of $550 plus GST for Single Strategy

Monthly Management Fee of $550 plus GST, a minimum commitment of 3 months.

Advertising spends over $5,500 will incur a Monthly Management Fee of 10% of Total Ad Spend.

Tanya is an experience social, digital and traditional marketer, having worked in the industry for decades.

The benefit of having Tanya working with your business on marketing projects gives you access to a comprehensive skill set and deep knowledge around all aspects of marketing. Your business can utilise a high-level marketing resource without the commitment of employment. Generally marketing projects are billed at an hourly rate meaning you are only paying for the hours worked, with no lock-in contract and no set monthly fees.

With experience across most aspects of marketing, the most common project we work on includes:

• Email Marketing
• Social Media Content
• Social Media Calendar
• Social Media Platform Setup
• Landing Pages
• Sales Funnels
• Google Ads
• Facebook and Instagram Ads
• Website Review and Development – WordPress
• Website Development Project Management
• E-commerce Website Development – Shopify
• PR
• Events
• Developing Marketing Collateral
• Website Content

Digital marketing and marketing strategy coach Tanya Duncan, from Melbourne’s Mornington Peninsula, helps small and medium-sized businesses to improve their marketing, increase leads, and build their brand. As a one-on-one Marketing Coach, Tanya provides sound advice, creative ideas and a transformative approach to improve business marketing both online and offline.

Regardless of how hands-on you want to be with your business marketing, Tanya can help you save time, money and frustration with marketing techniques that are both time-honoured and cutting-edge. Our approach to business coaching is low on hype and high on practical action and sustainable strategies.

Infokus Marketings standard Marketing Coaching Package is made up of 5 hours per month, utilised in a flexible combination of telephone calls, zoom discussions or email communication.

From $765.00 plus GST per month.

Payment terms are 50% deposit and 50% upon completion each month.

Additional hours are available if required.

LET’S CHAT ABOUT YOUR NEEDS
Tanya Duncan Infokus Marketing

“If my high-level, Top 10 Marketing Strategies For Your Business is not ticking your boxes because you want more – more detail, more strategy, more of a plan – then I offer one-on-one sessions or work with business teams to develop a comprehesive marketing strategy or digital strategy tailored to match business needs and goals.”

Tanya Duncan