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Email Marketing

Smartphone ownership in Australia has more than doubled; 52 per cent of mobile users now own a smartphone device, up on 24 per cent last year. So remember to keep your eDMs as mobile friendly as possible- short subject lines, place high up in the message your brand name, the offer, and the call to [...]

By |2015-04-09T15:28:19+10:00April 9th, 2015|Uncategorized|Comments Off on Email Marketing

Is email marketing really worth it?

Companies often approach email marketing in somewhat of a hap-hazard way, possibly not realizing just how beneficial a well thought out, ongoing email campaign can be. Approaching your email marketing in a professional manner can really make you stand out from a crowd… that way it looks, the information it delivers, the regularity and reliability [...]

By |2017-05-15T11:17:35+10:00July 12th, 2012|E-marketing, Email marketing, Marketing, Online strategy, Small business marketing, Small business marketing strategy|Comments Off on Is email marketing really worth it?

An Architects Guide to PR

Today I had an interesting chat with architect Tina Tziallas from Tina Tziallas | Architecture Studio. We recently undertook our first PR campaign for her, promoting their innovative Black Box Studio project. The coverage that has been achieved to-date is impressive (there is still more to come), with articles in newspapers, magazines and architectural blogs [...]

By |2017-05-15T11:17:35+10:00July 12th, 2012|Advertising, PR|Comments Off on An Architects Guide to PR

A Marketer’s Guide to Pinterest

Interested in who is on the new fastest growing social media site and how you can use it to promote your business (if at all!)? Pinterest is certainly the social networking site currently generating lots of interest and plenty of social interaction. But, as is the case with all social media sites (like Facebook and [...]

By |2017-05-15T11:17:35+10:00May 7th, 2012|Marketing, Pinterest, Social media|Comments Off on A Marketer’s Guide to Pinterest

3 Tips For Creating A Great Business Blog

Organic SEO (Search Engine Optimisation) is increasingly demanding high quality, relevant website content to consider a website for a reasonable ranking. For a business to be found online via searches they need to have a reasonable ranking. Think about how often you move past the first page or two when searching for something online? Because [...]

By |2017-05-15T11:17:35+10:00April 23rd, 2012|Content management, Online strategy, Search engine optimization, SEO, Small business marketing, Social media|Comments Off on 3 Tips For Creating A Great Business Blog

Top 8 Tips for Launching Your Business On Facebook

Facebook has become an increasingly useful tool for business and brands to gain exposure and leverage both on a LAM (Local Area Marketing) level and on a more National or International platform. If you choose to take on Facebook as part of your marketing arsenal it is usually a gradual process to build up your [...]

Make your Facebook page into a Mobile App

Great news for businesses that have established a successful Facebook strategy and are looking towards how a Mobile App may also work for their business. Whilst an interactive, task specific App may still need substantial time and resources committed to its development, getting your business Mobile in a simple communications based platform will be available [...]

By |2017-05-15T11:17:35+10:00April 16th, 2012|Facebook, Mobile Marketing, Strategic Marketing|Comments Off on Make your Facebook page into a Mobile App

Research backs the rise of Social Media

We find interesting information in unlikely places, as was the case when I came across this information on the Australian Stock Watch Market Report. What I found interesting is that statistics are really backing up what us Marketers have been bantering on about… Social Media must be part of any marketing strategy. Social Media is [...]

By |2017-05-15T11:17:35+10:00April 12th, 2012|Advertising, Small business marketing, Social media, Strategic Marketing|Comments Off on Research backs the rise of Social Media

Consider the future of Mobile Marketing

With mobile use on the rise it would be short-sighted for any marketer not to consider how and where the mobile platform can be incorporated into their marketing strategy. True, some industries and professions lend themselves better to the mobile platform, but at the very least all companies should consider that their customers will likely [...]

By |2017-05-15T11:17:35+10:00April 12th, 2012|Mobile Marketing, Online strategy|1 Comment

smart, simple marketing solutions (ssms)

Infokus Marketing is a boutique marketing and communications firm. We offer each of our clients a personalised approach resulting in simple, smart marketing solutions, tailored to suit each clients company culture and business goals. Viewing each client’s marketing needs through fresh eyes, Infokus Marketing brings a creative and innovative approach to developing marketing strategies. Our [...]

By |2017-05-15T11:17:35+10:00October 26th, 2010|Marketing|Comments Off on smart, simple marketing solutions (ssms)
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