TARGETED CONTENT TOOL
Infokus Marketing’s Targeted Content Tool harnesses the power of AI and over two decades of my marketing expertise to craft a bespoke, impactful communication strategy that elevates your brand’s story.
Infokus Marketing’s Targeted Content Tool combines human expertise and intuition with Artificial Intelligence (AI) used for comprehensive industry research, data analysis, and creative concept development.
This results in you receiving a Targeted Content Report and a private, Personalised Targeted Content Chat GPT Bot. The Report is around a 30-page treasure trove of marketing insights specific to your business. This bespoke report will become your roadmap, revolutionising your communications across all channels, including social media, email marketing, website articles, and both paid and organic digital platforms.
The depth of data, information and profiling that we undertake for your Targeted Content Report is then used to create the superpower of your very own, completely Personalised Targeted Content Chat GPT Bot that is private and only available for your business.
Imagine literally at your fingertips having the power of Chat GPT 4 completely focused on your business! All content, research, drafts and suggestions are authentically on brand, with your messaging, business goals, pain point resolutions, service offerings and client avatars at their heart. It is programed with the style and format of writing that you prefer so that each and every time to use your Personalised Targeted Content Chat GPT Bot, your business is at it’s heart.
Expect to walk away with...
A Customised, Effective Brand Voice Guide So You Can Create Authentic Communications Using AI
You will be able to Create Personalised Content with AI Precision: Improve your brand’s narrative through AI-driven content that speaks directly to your audience, maintaining your unique brand voice with every message.
Strategic Six-Month Content Roadmap Full Of Ideas and Topics For Articles, Social Media, Lead Magnets & More
Comprehensive Content Calendar For Your Business: Seamlessly orchestrate your digital presence with a detailed six-month plan, ensuring consistent and impactful engagement across socials, emails, and articles and more.
Elevate Your Brand’s Voice and your Use of AI with a Customised Targeted Content Chat GPT Bot
Seamlessly integrate bespoke AI-driven content: Your strategy, research, messaging and content will have better brand coherence and engagement at every touchpoint whilst your team will work with greater ease and effectiveness.
Rich Resource for Marketing Innovation That Would Usually Cost Many 1000s To Get Through A Marketing Agency
You will benefit from the Treasure Trove of Marketing Insights: Unlock the full potential of your marketing efforts with a repository of structured strategies and creative ideas, tailored to propel your business forward.
Who Will Benefit
This Targeted Content Report and Personalised, Private Targeted Content Chat GPT Bot have been very specifically developed to help Professional Service Providers across a range of professions and industries who are wanting to improve the communications including their consistency, quality of content, and effectiveness of relevant, engaging information.
What's In The Report
Our Targeted Content Report is 100% personalised for your business. Nothing generic, nothing templated, all created based on information about your business.
Precision Meets Personalisation
At the heart of our Targeted Content Tool is our unique fusion of cutting-edge AI insights and over 20 years of marketing expertise, ensuring that every strategy is as human as the audience it engages.
This powerful combination allows us to craft highly specific content that not only reaches your ideal customer but resonates on a personal level.
By pinpointing and addressing your audience’s unique needs and pain points, the Targeted Content Report is not just a roadmap—it’s a navigational system for the digital marketing landscape, designed to guide businesses to their desired destination with clarity, efficiency and a touch of creative flair.
It’s not just about standing out; it’s about being right where your audience needs you, with the right message at the right time.
Targeted Content Tool Process
Sign Up
Book a 15 minute discovery call or request an email detailing the Targeted Content Framework Process.
Online Survey
Complete the Infokus Marketing Targeted Content Online Survey. This is a simple survey that usually takes 15 – 30 minutes, and walks you through various aspect of your business.
Consultation
We will undertake a short Telephone Consultation to clarify and fine tune any aspects of the Online Survey that will help us to develop a comprehensive picture of your business.
We Make The Magic Happen
Give us 1-2 weeks to research and prepare your personalised Targeted Content Report
Receive Your Report
You will be emailed your Targeted Content Report. After you have had time to read through, we will invite you to a further chat to clarify any points or aspect that you may have questions about.
Endorsements That Speak Volumes
Transformative, Clarity and Precision
“Infokus Marketing’s Targeted Content Framework Report has been a pivotal turning point in our marketing at Galvin-Rowley Executive. The process, from our perspective, was quick and easy. The depth and precision of the report was outstanding. It has provided us with a structured approach that perfectly aligns with our marketing objectives, delivering the confidence to take proactive steps towards our goals. The content resonated with us profoundly, reflecting our brand’s voice and vision with uncanny accuracy. Every suggestion and idea presented was worthwhile. This report has been instrumental in clarifying our direction, giving us the confidence and motivation to engage our audience through compelling social media, meaningful email correspondence, and dynamic website articles. It’s a game-changer that’s set to shape the future of our content marketing strategy.”
~ Jen Galvin-Rowley, Founder & Director, Galvin-Rowley Executive
Galvin-Rowley Executive is a boutique Executive Search & Advisory firm with 30+ years of experience partnering with clients across Board, CEO, C-Suite and Senior Management roles.
The Report Truly Captures Our Essence
“The Targeted Content Framework Report from Infokus Marketing just landed in our world, and wow, it feels like it was crafted just for us at Grantful! The relevance and precision are spot-on, and the report truly captures our essence and style, reaffirming our future comms strategy and showering us with brilliant ideas. It is more than a report; it’s like the new best friend for our marketing and communications, providing creative, actionable, and strategic insights – a gem we’re sure will be super pivotal as we continue to grow.”
~ Barbara Brangan, Founder, Grantful
Grantful has secured millions of dollars for not-for-profit and social impact organisations through successful Grant and Tender applications. The business has been so successful in the space that it is currently in a period of growth and expansion.
Your Investment
For an investment of $2850, excluding GST, you will receive a transformative marketing Target Marketing Report that promises not just reach, but real engagement. Be equips with AI-enhanced content precision, a six-month tailored communication plan, and a wealth of innovative marketing resources designed for lasting impact.
Add the Personalised Targeted Content Chat GPT Bot to the package. This transformative tool is available to you at the exclusive price of $1200, excluding GST. It’s an investment in your brand’s consistency, creativity, and connectivity with your audience.
Sign Up Here. We Will Be In Touch
Precision Meets Personalisation
At the heart of the Targeted Content Framework is our unique fusion of cutting-edge AI insights and over 20 years of marketing expertise, ensuring that every strategy is as human as the audience it engages.
This powerful combination allows us to craft highly specific content that not only reaches your ideal customer but resonates on a personal level.
By pinpointing and addressing your audience’s unique needs and pain points, the Targeted Content Report is not just a roadmap—it’s a navigational system for the digital marketing landscape, designed to guide businesses to their desired destination with clarity, efficiency and a touch of creative flair.
It’s not just about standing out; it’s about being right where your audience needs you, with the right message at the right time.
Insightful Data Analysis
Utilising AI to dissect and understand audience behaviour for hyper-targeted content creation.
Human-Centric Approach
Over two decades of marketing expertise inform every strategy, ensuring a personal touch in every interaction.
Strategic Content Delivery
Engineered to place your message in front of the right people at the perfect moment, enhancing engagement and conversion.
Tailored Strategies for Impactful Results
The Targeted Content Report offers a personalised blueprint for your content strategy, empowering you to connect with your audience like never before. This tailor-made report combines in-depth analysis with AI-driven insights to craft a content strategy that resonates with your ideal client profile, solves their major pain points, and aligns seamlessly with your key business objectives.
Ideal Client Profiling
Deep-diving into your market to define and understand your ideal client, enabling content that speaks directly to their needs.
Pain Point Resolution
Identify and address your audience’s specific challenges, positioning your brand as the perfect solution.
Objective-Centric Content
Aligning each piece of content with your business goals, ensuring every message contributes to your overall strategy.
What To Expect In Your Report
Dive into the essence of precision marketing with your bespoke Targeted Content Report. This concise yet comprehensive guide is your toolkit for crafting a resonating brand narrative. It offers targeted insights and strategic actions, distilled into key elements designed to captivate your ideal audience and amplify your brand’s voice. Within this report, you’ll find the essence of your marketing strategy, refined into potent, actionable components that promise to transform your approach and forge deeper connections with your clients.
Brand Voice Guide
for AI
Streamlines your content’s tone and personality, ensuring it aligns with your brand’s core values and resonates with your audience.
Business Objectives & KPIs
Provides clear benchmarks for success, allowing you to track progress and make data-driven decisions.
Key Service Offerings
Clarifies your primary services, helping potential clients quickly understand how you can solve their problems.
Ideal Client Avatar
Sharpens your marketing focus, enabling you to tailor your messaging to attract your most valuable customers.
Identify Ideal Clients’ Major Pain Points
Enhances your ability to offer solutions directly addressing your clients’ most pressing challenges.
Connection Statement
Crafts a unique proposition that fosters a stronger emotional bond with your audience.
Customer Journey Mapping
Gives you insight into every step of your customer’s experience, identifying key opportunities for engagement and conversion.
Communication Strategy Content Pillars
Establishes the foundational themes for your content, ensuring consistency and relevance across all marketing channels.
Six Month Communication Strategy
Lays out a proactive plan for your content, ensuring a steady, purposeful engagement with your audience over time.
Suggested Topics & Articles
Keeps your content fresh and relevant, encouraging repeat visits and sustained interest from your audience.
Lead Magnet
Inspiration
Sparks ideas for valuable content that attracts leads by offering solutions and insights they seek.
Lead Magnet
Implementation
Translates ideas into action, creating compelling content pieces that capture leads and fuel your marketing funnel.
Forge Deeper Connections
Feel the satisfaction of witnessing your content engage and inspire your audience, fostering long-term relationships and driving growth. The Targeted Content Framework is your partner in this journey, equipping you with the insights and tools to create content that resonates deeply, speaks directly to the hearts and minds of your clientele, and anchors your brand in the fertile soil of customer loyalty and business expansion.
Targeted Content Framework Process
Begin Your Journey To Content Mastery
Don’t let your message get lost in the noise. Click on the buttons or complete the form below to take the first step towards a content strategy that reaches into the essence of your audience’s needs and desires, crafting a narrative that is as compelling as it is effective.
Deep Audience Engagement
Dive into the core of what your audience truly cares about, enabling content that captivates and retains.
Strategic Narrative Development
Build a story around your brand that resonates with your audience, encouraging long-term loyalty and advocacy.
Effective Content Conversion
Transform your communication into a powerful tool for conversion, moving your audience from interest to action.
Your Gateway to Customised Content Strategy
Ready to transform your content into a magnet for your ideal customer? Fill out this simple form and we will be intouch with details of how you can embark on the path to a customised Targeted Content Report tailored just for you and your business.
FAQs: Addressing Your Curiosities
Have questions? We’ve got answers. Our FAQ section is designed to clarify your queries and reassure you of the effectiveness and innovative approach of the Targeted Content Framework
Infokus Marketing provides a wide range of services, including marketing strategy development and implementation services and all aspects of organic and paid digital marketing, such as content creation, SEO and paid advertising, email marketing, social media marketing, and website design and development.
At Infokus Marketing, we tailor our services to meet your needs, whether you’re looking for Google Ads management, website design and development, or implementing a particular aspect of your marketing. We also work closely with businesses to develop a targeted, clear message and comprehensive marketing strategy, ensuring every element is aligned with your business goals. Our approach is customised from strategy development to full implementation to deliver effective and measurable results for your business.
Infokus Marketing leads in innovative AI applications to enhance marketing efforts. Our AIM (Artificial Intelligence Marketing) Framework provides advanced strategies to tailor AI for business strategy, planning and interaction. Our customer-facing AI chatbots also deliver personalised interactions, improve customer engagement, and streamline support. These AI-driven solutions are integrated seamlessly into our services, ensuring that your marketing is both cutting-edge and effective, tailored to your business needs and objectives.
Our marketing strategy development using our AIM Framework includes a comprehensive analysis of your business, target audience, and market landscape. We provide a strategic plan that aligns with your business goals, incorporating SEO, content marketing, social media strategies, and more.
Want to know more?
We conduct an in-depth analysis of your current marketing efforts, identify gaps and opportunities, and develop a digital content roadmap tailored to your business. This AIM Framework has been developed to consider your business objectives and target audience needs.
At Infokus Marketing, our implementation services involve executing the marketing strategies we develop for your business. This includes creating and distributing content, managing campaigns, and ensuring consistent messaging across all platforms. Whether you’re seeking help with Google Ads management, website design and development, or specific marketing components, we ensure that every aspect of your strategy is effectively implemented. Our team works closely with you to maintain alignment with your business goals and deliver measurable results.
Want to know more?
We handle everything from content creation to campaign management, ensuring your marketing strategy is effectively implemented across all channels. Our team works closely with you to maintain brand consistency and maximise engagement. With final approval on all published content, you remain in control, ensuring that every piece aligns with your brand and strategic objectives. We also leverage innovative AI solutions, such as our AIM Framework and customer-facing AI chatbots, to enhance efficiency and effectiveness.
Our email marketing service includes designing visually appealing emails, crafting persuasive copy, segmenting your audience, automating campaigns, and analysing performance to optimise results.
Want to know more?
We design email templates that are both aesthetically pleasing and on-brand. Our copywriters create compelling content that encourages action. We segment your audience to ensure targeted messaging, set up automated email campaigns, and continuously monitor and optimise performance to improve effectiveness and engagement.
Social media marketing for B2B and B2C audiences includes developing content (words, videos, images, reels), managing platforms, posting and scheduling content, tracking performance, and optimising strategies to enhance engagement and reach.
Want to know more?
We create engaging social media content, manage your accounts, and schedule posts to ensure a consistent and effective presence. Our team tracks performance metrics to identify successful strategies and areas for improvement, ensuring your social media efforts align with your overall marketing goals.
Our organic SEO services improve your website’s visibility on search engines, driving more organic traffic to your site. As part of our standard website development and content creation for websites, we use free on-page SEO techniques to enhance your search engine rankings.
Want to know more?
We conduct thorough keyword research and optimise your website’s content and structure to improve its search engine rankings. When writing articles, blog posts, or landing pages for your website, we take into account the ‘best SEO practices’ to ensure your content is optimised for long-term use as a generator of relevant traffic to your website, ensuring sustained organic traffic and visibility growth.
Our paid advertising service includes keyword research, ad copy creation, audience targeting, ad optimisation, and detailed performance reporting. We manage campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
Want to know more?
We start by identifying the purpose and proposed outcomes for your digital advertising. We then research the most relevant keywords for your business and create compelling ad copy and graphics. Our team targets your ads to the right audience based on demographics, location and interests, continually optimises ad performance, and provides detailed reports to track the impact on your business.
We offer comprehensive website design and development services, including responsive design, SEO optimisation, user experience enhancement, and integration with other digital assets. We create websites that are visually appealing, user-friendly, and aligned with your brand.
Want to know more?
Our team works with you to design a website that reflects your brand’s identity and meets your business goals. We ensure the site is optimised for search engines and mobile devices, providing an exceptional user experience. From initial design to final launch, we manage the entire process, including any necessary integrations.
An AI chatbot is an automated tool that interacts with website visitors. It provides instant responses to queries, guides them through the site, and helps with lead generation and customer support.
Want to know more?
Our AI chatbot enhances customer engagement by offering real-time assistance, answering frequently asked questions, and guiding visitors to relevant information or actions. It operates 24/7, ensuring continuous support and improving the overall user experience on your website. You can build and manage your chatbot through our intuitive interface at infokus.ai, or we can fully manage the build and deployment of your AI Chatbot.
The AIM (Artificial Intelligence Marketing) Framework is our proprietary method for developing customised content marketing strategies for businesses. It involves creating an AIM Report and using a custom-trained AIM ChatGPT bot to generate content that aligns with your brand’s voice and engages your audience.
What is the AIM Report?
The AIM Report is a detailed analysis tailored to your business. It is a treasure trove of marketing insights that clarify your marketing message, core offering, and primary problems that you solve. It provides insights into your ideal audience’s preferences and behaviours and helps you create resonant messages that drive engagement and conversions.
The report includes comprehensive, actionable recommendations. It guides your content creation efforts, ensuring all messaging is aligned with your brand and optimised for maximum impact.
The Customised AIM (Artificial Intelligence Marketing) Chatbot is a tool you can use when working on your business. Powered by ChatGPT-4, trained to reflect your brand’s unique voice and optimised for creating all sorts of marketing collateral. It assists in creating content that will engage your audience and communicate your business offering clearly and concisely.
The AIM Chatbot generates content ideas and drafts quickly and effectively tailored to your business offering and ideal clients.
Infokus Marketing provides a wide range of services, including marketing strategy development and implementation services and all aspects of organic and paid digital marketing, such as content creation, SEO and paid advertising, email marketing, social media marketing, and website design and development.
At Infokus Marketing, we tailor our services to meet your needs, whether you’re looking for Google Ads management, website design and development, or implementing a particular aspect of your marketing. We also work closely with businesses to develop a targeted, clear message and comprehensive marketing strategy, ensuring every element is aligned with your business goals. Our approach is customised from strategy development to full implementation to deliver effective and measurable results for your business.
Infokus Marketing leads in innovative AI applications to enhance marketing efforts. Our AIM (Artificial Intelligence Marketing) Framework provides advanced strategies to tailor AI for business strategy, planning and interaction. Our customer-facing AI chatbots also deliver personalised interactions, improve customer engagement, and streamline support. These AI-driven solutions are integrated seamlessly into our services, ensuring that your marketing is both cutting-edge and effective, tailored to your business needs and objectives.
Our marketing strategy development using our AIM Framework includes a comprehensive analysis of your business, target audience, and market landscape. We provide a strategic plan that aligns with your business goals, incorporating SEO, content marketing, social media strategies, and more.
Want to know more?
We conduct an in-depth analysis of your current marketing efforts, identify gaps and opportunities, and develop a digital content roadmap tailored to your business. This AIM Framework has been developed to consider your business objectives and target audience needs.
At Infokus Marketing, our implementation services involve executing the marketing strategies we develop for your business. This includes creating and distributing content, managing campaigns, and ensuring consistent messaging across all platforms. Whether you’re seeking help with Google Ads management, website design and development, or specific marketing components, we ensure that every aspect of your strategy is effectively implemented. Our team works closely with you to maintain alignment with your business goals and deliver measurable results.
Want to know more?
We handle everything from content creation to campaign management, ensuring your marketing strategy is effectively implemented across all channels. Our team works closely with you to maintain brand consistency and maximise engagement. With final approval on all published content, you remain in control, ensuring that every piece aligns with your brand and strategic objectives. We also leverage innovative AI solutions, such as our AIM Framework and customer-facing AI chatbots, to enhance efficiency and effectiveness.
Our email marketing service includes designing visually appealing emails, crafting persuasive copy, segmenting your audience, automating campaigns, and analysing performance to optimise results.
Want to know more?
We design email templates that are both aesthetically pleasing and on-brand. Our copywriters create compelling content that encourages action. We segment your audience to ensure targeted messaging, set up automated email campaigns, and continuously monitor and optimise performance to improve effectiveness and engagement.
Social media marketing for B2B and B2C audiences includes developing content (words, videos, images, reels), managing platforms, posting and scheduling content, tracking performance, and optimising strategies to enhance engagement and reach.
Want to know more?
We create engaging social media content, manage your accounts, and schedule posts to ensure a consistent and effective presence. Our team tracks performance metrics to identify successful strategies and areas for improvement, ensuring your social media efforts align with your overall marketing goals.
Our organic SEO services improve your website’s visibility on search engines, driving more organic traffic to your site. As part of our standard website development and content creation for websites, we use free on-page SEO techniques to enhance your search engine rankings.
Want to know more?
We conduct thorough keyword research and optimise your website’s content and structure to improve its search engine rankings. When writing articles, blog posts, or landing pages for your website, we take into account the ‘best SEO practices’ to ensure your content is optimised for long-term use as a generator of relevant traffic to your website, ensuring sustained organic traffic and visibility growth.
Our paid advertising service includes keyword research, ad copy creation, audience targeting, ad optimisation, and detailed performance reporting. We manage campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
Want to know more?
We start by identifying the purpose and proposed outcomes for your digital advertising. We then research the most relevant keywords for your business and create compelling ad copy and graphics. Our team targets your ads to the right audience based on demographics, location and interests, continually optimises ad performance, and provides detailed reports to track the impact on your business.
We offer comprehensive website design and development services, including responsive design, SEO optimisation, user experience enhancement, and integration with other digital assets. We create websites that are visually appealing, user-friendly, and aligned with your brand.
Want to know more?
Our team works with you to design a website that reflects your brand’s identity and meets your business goals. We ensure the site is optimised for search engines and mobile devices, providing an exceptional user experience. From initial design to final launch, we manage the entire process, including any necessary integrations.
An AI chatbot is an automated tool that interacts with website visitors. It provides instant responses to queries, guides them through the site, and helps with lead generation and customer support.
Want to know more?
Our AI chatbot enhances customer engagement by offering real-time assistance, answering frequently asked questions, and guiding visitors to relevant information or actions. It operates 24/7, ensuring continuous support and improving the overall user experience on your website. You can build and manage your chatbot through our intuitive interface at infokus.ai, or we can fully manage the build and deployment of your AI Chatbot.
The AIM (Artificial Intelligence Marketing) Framework is our proprietary method for developing customised content marketing strategies for businesses. It involves creating an AIM Report and using a custom-trained AIM ChatGPT bot to generate content that aligns with your brand’s voice and engages your audience.
What is the AIM Report?
The AIM Report is a detailed analysis tailored to your business. It is a treasure trove of marketing insights that clarify your marketing message, core offering, and primary problems that you solve. It provides insights into your ideal audience’s preferences and behaviours and helps you create resonant messages that drive engagement and conversions.
The report includes comprehensive, actionable recommendations. It guides your content creation efforts, ensuring all messaging is aligned with your brand and optimised for maximum impact.
The Customised AIM (Artificial Intelligence Marketing) Chatbot is a tool you can use when working on your business. Powered by ChatGPT-4, trained to reflect your brand’s unique voice and optimised for creating all sorts of marketing collateral. It assists in creating content that will engage your audience and communicate your business offering clearly and concisely.
The AIM Chatbot generates content ideas and drafts quickly and effectively tailored to your business offering and ideal clients.