Case Study:
Horse Supplements Brand – Google Ads Growth Accelerator Success

Client Overview

Client:
Horse Supplements Brand
Campaign Period
Ongoing. Performance Case Study Jan – May 2024
Service
Google Ads Management and Optimisation

Objectives

Horse Supplements Google Ads aimed to increase its online sales and reach its target audience effectively through Google Ads. The primary goals were to boost conversions, reduce the cost per conversion, and maximize overall ad efficiency.

Challenges

Niche product

E-commerce with customers only able to purchase through the website

Competing against large multinational businesses

Required very specific targeting based on keywords

Google Search Campaign

0%

Conversion Rate

0%

Increased Conversions

Google Merchant / Sales Campaign

0%

Increased Conversions

0%

Decrease Cost Per Conversion

Initial Strategy

Campaign Setup: Comprehensive setup of Google Ads, including Search, Display, Shopping and Remarketing campaigns.
Keyword Research: Targeted keyword selection to capture relevant search traffic.
Ad Copy Creation: Engaging and persuasive ad copy tailored to the brand’s unique selling points.
Audience Targeting: Utilised demographic and geographical targeting to reach potential customers.

Ongoing Management

Daily Monitoring: Continuous monitoring of ad performance to identify trends and opportunities.
Weekly Optimisation: Regular adjustments to bids, keywords, and ad placements based on performance data.
Conversion Tracking: Implemented Google Tag Manager for accurate tracking of conversions and user behaviour.

Key Insights

High Conversion Rate: The Google Ads campaigns achieved a conversion rate of 6.46%, significantly boosting the brand’s e-commerce sales.
Cost Efficiency: Maintained a cost per conversion of $10.89, ensuring efficient use of the ad budget.
Significant Revenue Contribution: Google Ads accounted for almost 25% of the total sales during the campaign period, highlighting the effectiveness of targeted ad strategies.
Return on Ad Spend (ROAS): The ROAS over the first five months of 2024 was the impressive 12.88x.

The Google Ads Growth Accelerator program successfully enhanced the Horse Supplements Brand’s online presence and sales performance. By leveraging targeted keyword strategies, engaging ad copy, and continuous optimisation, the program delivered substantial improvements in conversion rates and cost efficiency. The significant boost in sales and order volume during the campaign period underscores the program’s effectiveness.