Fractional Marketing Manager2025-06-20T11:01:15+10:00

Fractional Marketing Manager

Your on-call Marketing Director – without the full-time overhead

What if you had a strategic marketing partner guiding your business growth…

Someone who could see the big picture, connect the dots, and help you move faster with less stress?

That’s what you get with our Fractional Marketing Manager service – a blend of high-level strategy, hands-on support, and AI-enhanced systems tailored to your business.

What We Focus On

Strategy that fits your business, not a formula

We explore every opportunity, from digital marketing to customer experience, to design a plan that aligns with your goals.

Clarity that cuts through the noise

We help you prioritise, simplify decisions, and align every marketing touchpoint, so your brand feels consistent, intentional, and alive.

Support that meets you where you’re at

From vendor coordination to execution guidance, you get the mix of strategy and action you need—without doing it all alone.

Choose Your Level Of Support

 

Package Best For You Get

Focus

You just need direction Monthly strategy + next steps to action straight away

Momentum

You want support + structure Fortnightly calls, content oversight, monthly metrics

Elevate

You want full strategic lift-off Weekly planning, full project management, expert insight

Customised pricing available upon enquiry.

Add On Services

Need a little more? These optional extras can be layered into your support.

Add-On Service Add-On Service
Sales Page Copywriting Persuasive, high-converting copy aligned with your offer and ideal client.
Email Marketing Sequences Welcome flows, nurture emails, or launch sequences that build connection.
Comprehensive Content Strategy & Delivery Map your messaging pillars, content themes, and content delivery.
Copywriting Web, email, lead magnet or campaign content written to connect + convert.
Social Media Strategy & Content Social Content, Caption planning, scheduling systems, and repurposing templates.
Online Advertising (Google & Meta) Targeted campaign setup, ad creative, and performance tracking.
Website Design & Development SEO‑ready, brand-aligned websites optimised for conversion.
Workflow Automation Systems to streamline content, communication, and lead nurture.
Brand Strategy Clarify your position, promise, personality, and presence.
Lead Generation Systems Funnels, opt-ins, and nurture flows to attract and convert the right clients.

Not all services are right for every business—so we prioritise what will move the needle for you.

Who It’s For

This is ideal for:

  • Founders who need expert strategy without hiring full-time
  • Small teams wanting clarity, direction, and execution support
  • Business owners who want marketing that feels good and gets results

Let’s explore your marketing ecosystem

Whether you’re starting fresh or scaling fast, we look across:

  • Digital channels & campaign strategy
  • Brand visibility & lead generation
  • Customer journey & conversion
  • Packaging & post-purchase experience
  • Personal touchpoints & word-of-mouth flow

Ready to get clear on what works for your business?

Let’s map your next 90 days together.

What types of support packages are available?2025-06-19T09:31:35+10:00

At Infokus, our Fractional Marketing Manager support is structured in three flexible tiers—designed to meet you where you’re at and grow with you.

  • Focus – Perfect if you need clarity, not complexity. You’ll get a monthly strategy session, a tailored 90-day roadmap, and clear next steps to move forward confidently.

  • Momentum – For businesses ready to build consistency and traction. Includes bi-weekly check-ins, marketing oversight, content and campaign support, and help managing your tools or team.

  • Elevate – Full strategic partnership. You’ll have a weekly marketing lead in your corner, overseeing execution, refining strategy, and helping you scale with structure, insight, and creative direction.

Each package is customisable and designed to reduce overwhelm while increasing impact.

What is a Fractional Marketing Manager?2025-06-19T09:27:10+10:00

A Fractional Marketing Manager is a part-time marketing expert who provides strategic leadership and hands-on support tailored to your business needs without the cost of a full-time hire.

How can a Fractional Marketing Manager benefit my business?2025-06-19T09:30:22+10:00

A Fractional Marketing Manager gives you access to experienced, executive-level marketing support—without the cost of hiring full-time.

At Infokus, we combine strategic thinking with AI-powered tools and flexible support to meet you where you’re at. Whether you’re stuck in the weeds, ready to scale, or simply need direction, your FMM steps in as a proactive partner to:

  • Develop and lead your marketing strategy—aligned to your goals, audience and brand.

  • Simplify your systems using automation, AI assistants, and smart workflows that save hours every week.

  • Coordinate content, campaigns, and creatives—so you’re not managing vendors or juggling deadlines alone.

  • Keep your marketing consistent and conversion-focused, without burning out or second-guessing every decision.

In short, we take the mental load off your plate while helping you grow smarter.
If you’re craving more clarity, confidence and momentum, a Fractional Marketing Manager from Infokus can be the catalyst your brand needs.

How do I book a discovery call with Tanya Duncan?2025-06-19T09:33:08+10:00

Booking your call is simple. Just choose a time that suits you via our online scheduler:
👉 Book a 30-minute Discovery Call with Tanya Duncan

In this no-pressure session, we’ll explore where you’re at, what’s holding you back, and how a Fractional Marketing Manager could help you move forward with clarity and confidence.

What makes Infokus Marketing different from other agencies?2025-06-19T09:34:21+10:00

At Infokus Marketing, we don’t just deliver marketing—we partner with you to make it work for your business.

Led by Tanya Duncan, we bring together:

  • Big-picture strategy with boots-on-the-ground support

  • AI-enhanced systems to simplify and scale your efforts

  • Tailored, human-first service that adapts to your energy, goals and team

  • A no-fluff, clarity-driven approach that cuts through the noise

We’re not here to sell templates or off-the-shelf packages. We co-create smart, doable strategies that build momentum—and feel aligned every step of the way.

Can I add extra services to my marketing package?2025-06-19T09:35:17+10:00

Absolutely. At Infokus, your marketing support is designed to be flexible. You can layer in additional services as needed—whether that’s:

  • Marketing automation & workflow setup

  • Content creation & copywriting

  • Campaign planning & execution

  • Social media or email strategy

  • Website or ad support

We’ll prioritise what will move the needle for your business, so you’re only investing in what truly matters.

Is a Fractional Marketing Manager suitable for small businesses?2025-06-19T09:36:50+10:00

Absolutely. In fact, Fractional Marketing Managers are ideal for small to medium businesses that want expert support—without hiring a full-time team.

You get access to high-level strategy, clear direction, and hands-on help when you need it, all in a scalable and cost-effective way. Whether you’re building momentum or levelling up, this model flexes with your business and budget.

Tanya Duncan Infokus Marketing and AI Agency

Why Choose Infokus Marketing and Tanya Duncan?

When you choose to work with Tanya Duncan at Infokus Marketing, you’re not just hiring a service—you’re partnering with a seasoned expert with over 25 years of experience across multiple industries. With a passion for marketing, an early adopter mindset towards cutting-edge technologies, and a deep understanding of how new tools can reshape the business landscape, Tanya brings:

  • Vast Industry Experience: With more than two decades of marketing expertise across various industries, Tanya understands the unique challenges and opportunities that businesses face.
  • Technology Leadership: A lover and early adopter of new technologies, Tanya stays ahead of the curve, ensuring that Infokus clients benefit from the latest marketing tools, automation, and AI innovations.
  • Strategic & Practical Approach: With a deep understanding of how marketing fits into the bigger business picture, Tanya balances strategic thinking with practical solutions that deliver real results.

Tanya’s hands-on experience with AI, digital tools, and marketing automation ensures your business stays competitive in a rapidly evolving digital landscape.

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