Discover the power of a
Fractional Marketing Manager
High-Level Marketing Strategy and Leadership for Growing Businesses
Strategic Marketing Expertise Without the Full-Time Commitment
For many growing businesses, the need for advanced marketing strategy is clear, but hiring a full-time Marketing Manager can be costly. At Infokus Marketing, we offer a Fractional Marketing Manager service that delivers the strategic expertise of a seasoned Marketing Manager, without the financial burden.
Our fractional Marketing Manager becomes a key part of your marketing team, providing the strategic guidance, marketing development, and support needed to drive business growth—whether you have an internal marketing team or need full marketing support externally to implementing your strategy.
Why Choose Infokus Marketing and Tanya Duncan?
When you choose to work with Tanya Duncan at Infokus Marketing, you’re not just hiring a service—you’re partnering with a seasoned expert with over 25 years of experience across multiple industries. With a passion for marketing, an early adopter mindset towards cutting-edge technologies, and a deep understanding of how new tools can reshape the business landscape, Tanya brings:
- Vast Industry Experience: With more than two decades of marketing expertise across various industries, Tanya understands the unique challenges and opportunities that businesses face.
- Technology Leadership: A lover and early adopter of new technologies, Tanya stays ahead of the curve, ensuring that Infokus clients benefit from the latest marketing tools, automation, and AI innovations.
- Strategic & Practical Approach: With a deep understanding of how marketing fits into the bigger business picture, Tanya balances strategic thinking with practical solutions that deliver real results.
Tanya’s hands-on experience with AI, digital tools, and marketing automation ensures your business stays competitive in a rapidly evolving digital landscape.
What Does a Fractional Marketing Manager Do?
A Fractional Marketing Manager offers businesses high-level strategic marketing leadership on a part-time basis, focusing on:
Developing a custom marketing strategy aligned with your business objectives.
Supporting your executive team in making strategic marketing decisions.
Guiding internal marketing teams or collaborating with external resources to ensure effective execution.
Tracking and optimising KPIs to measure and adjust your marketing efforts for maximum impact.
While the functional Marketing Manager focuses on high-level strategy and leadership, implementation services are available as an additional offering, ensuring that your strategy is not only designed but also executed to perfection.
Supporting Your Internal Marketing Team or Implementation Partners
Our fractional Marketing Manager service is flexible enough to work alongside your existing team or oversee outsourced partners to ensure your marketing strategy is implemented effectively. Whether you have an in-house marketing team that needs leadership or are working with external agencies, your fCMO will provide:
→ Ongoing strategic direction to ensure that the team or partners are aligned with your goals.
→ Clear, actionable plans that ensure everyone involved in your marketing efforts understands their role and how it contributes to overall business growth.
→ Consistent monitoring of results, with KPIs tracked and reported to keep efforts on target.
For businesses without an internal team, our fractional Marketing Manager service also works closely with our own Infokus implementation team or external vendors to bring your strategy to life. These implementation services can be added based on your specific needs.
More Services to Accelerate Your Business Growth
In addition to our Fractional Marketing Manager services, Infokus Marketing offers a range of specialised marketing services designed to address every aspect of your digital marketing needs:
Content Creation and Management
Effective content is key to engaging your audience. We provide content creation and management services across email marketing, social media, and websites. Whether it’s writing blog posts, managing your social media accounts, or creating newsletters, we ensure your content resonates with your audience and drives engagement.
AI-Powered Brand Setup & Automation Implementation
Harness the power of AI with our AI-powered brand setup. We develop a comprehensive Brand Voice Guide and set up marketing automation that aligns with your unique brand. This service ensures consistency across all AI-generated content, including social media, email marketing, and customer interactions, while streamlining your marketing efforts.
Paid Digital Advertising Management
We manage your paid digital campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads, ensuring you get the most out of your budget. From keyword research to ad creation and performance optimisation, our paid digital advertising service is tailored to maximise your ROI.
Website Design & Development
Your website is the core of your digital presence. We offer SEO-optimised website design and development that’s not only visually stunning but built to convert visitors into customers. Whether you need a corporate site or an eCommerce store, we provide end-to-end solutions from design to launch.
SEO (Search Engine Optimisation)
Visibility is critical in the digital world. Our SEO services improve your search engine rankings, helping your website attract more organic traffic. We offer keyword research, on-page optimisation, and technical SEO to ensure long-term growth in search visibility.
Tailored Packages to Suit Your Business Needs
Pathfinder Package
Find your way forward with clarity and confidence. For businesses with internal resources needing strategic oversight and high-level guidance to align their marketing efforts.
All listed inclusions plus up to 3 hours/month dedicated to the areas that will most benefit the business.
Common service add-ons include; Social Media Management, Paid Digital Advertising, Email Marketing, Content Creation, Local SEO.
Momentum Package
Build energy and drive impactful results. Designed for businesses requiring proactive leadership and integrated support to drive their marketing strategy forward.
All listed inclusions plus up to 10 hours/month dedicated to the areas that will most benefit the business.
Common service add-ons include; Website Design and Development, Lead Magnet Creation, Paid Digital Advertising, Email Marketing, SEO Rich Content Creation, SEO Management.
Architect Package
Masterfully design and execute your marketing vision. For businesses seeking a complete marketing partnership with strategic vision and deep involvement to achieve long-term success.
All listed inclusions plus up to 20 hours/month dedicated to the areas that will most benefit the business.
Common service add-ons include; Communication Strategy Management, Website Design and Development, Email Marketing, SEO Rich Content Creation, SEO Management.
Pathfinder
- Onboarding and audit of current marketing activities.
- Creation of an AI-Brand Voice Guide, blending advanced AI frameworks with Human-in-the-Loop insight to define strategy, messaging, and tone.
- Review and refinement of key messaging, communication pillars, and content strategy.
- Review and refinement of key messaging, communication pillars, and content strategy.
- Establishment of targeted KPIs.
- Monthly KPI reporting with actionable insights.
- Quarterly review and refinement of marketing plans.
- Email and Phone Support for Key Questions
- Email and phone support for questions.
- Minimum 4 Months Engagement
Momentum
- Everything in the Pathfinder Package, plus:
- Monthly strategy call for campaign and content planning.
- Proactive oversight of marketing initiatives and campaigns to ensure they align with the company’s overarching strategy.
- Coordination of third-party vendors and outsourcing.
- Ongoing KPI monitoring, analysis, and optimisation.
- Development of a Customised Marketing AI Assistants to address specific marketing needs, from content creation to campaign support.
- Minimum 6 Months Engagement
Architect
- Everything in Momentum Package, plus:
- Weekly strategy calls or biweekly check-ins as needed.
- Development of a suite of AI Marketing Assistants designed to automate, personalise, and optimise various aspects of marketing.
- Content Planning, and Creation
- Regular reviews and updates to refine brand strategy and adapt to growth.
- Local SEO
- Minimum 6 Months Engagement
Infokus Marketing Coaching
Are you looking to maintain a hands-on approach with your marketing but would like some expert guidance and actionable strategies tailored to your business?
The Infokus Marketing Coaching service is designed for business owners and small teams who want to stay hands-on while gaining confidence in their marketing decisions.
With personalised coaching, strategic planning, and skill-building support, you’ll learn how to refine your approach and drive measurable results without fully outsourcing your marketing.
This coaching service empowers you to stay ahead of trends, leverage tools like AI and automation, and create a practical plan to achieve your goals. Perfect for those looking to improve their knowledge, build a stronger marketing foundation, and make more informed decisions with ongoing expert support.
Investment: $945/month
Commitment: Minimum 3 months