Discover the power of a
functional Chief Marketing Officer (fCMO)
High-Level Marketing Strategy and Leadership for Growing Businesses
Strategic Marketing Expertise Without the Full-Time Commitment
For many growing businesses, the need for advanced marketing strategy is clear, but hiring a full-time Chief Marketing Officer (CMO) can be costly. At Infokus Marketing, we offer a Fractional CMO (fCMO) service that delivers the strategic expertise of a seasoned CMO, without the financial burden.
Our fCMO becomes a key part of your marketing team, providing the strategic guidance, marketing development, and support needed to drive business growth—whether you have an internal marketing team or need full marketing support externally to implementing your strategy.
Why Choose Infokus Marketing and Tanya Duncan?
When you choose to work with Tanya Duncan at Infokus Marketing, you’re not just hiring a service—you’re partnering with a seasoned expert with over 25 years of experience across multiple industries. With a passion for marketing, an early adopter mindset towards cutting-edge technologies, and a deep understanding of how new tools can reshape the business landscape, Tanya brings:
- Vast Industry Experience: With more than two decades of marketing expertise across various industries, Tanya understands the unique challenges and opportunities that businesses face.
- Technology Leadership: A lover and early adopter of new technologies, Tanya stays ahead of the curve, ensuring that Infokus clients benefit from the latest marketing tools, automation, and AI innovations.
- Strategic & Practical Approach: With a deep understanding of how marketing fits into the bigger business picture, Tanya balances strategic thinking with practical solutions that deliver real results.
Tanya’s hands-on experience with AI, digital tools, and marketing automation ensures your business stays competitive in a rapidly evolving digital landscape.
What Does a Fractional CMO Do?
A Fractional CMO offers businesses high-level strategic marketing leadership on a part-time basis, focusing on:
Developing a custom marketing strategy aligned with your business objectives.
Supporting your executive team in making strategic marketing decisions.
Guiding internal marketing teams or collaborating with external resources to ensure effective execution.
Tracking and optimising KPIs to measure and adjust your marketing efforts for maximum impact.
While the fCMO focuses on high-level strategy and leadership, implementation services are available as an additional offering, ensuring that your strategy is not only designed but also executed to perfection.
Supporting Your Internal Marketing Team or Implementation Partners
Our fCMO service is flexible enough to work alongside your existing team or oversee outsourced partners to ensure your marketing strategy is implemented effectively. Whether you have an in-house marketing team that needs leadership or are working with external agencies, your fCMO will provide:
→ Ongoing strategic direction to ensure that the team or partners are aligned with your goals.
→ Clear, actionable plans that ensure everyone involved in your marketing efforts understands their role and how it contributes to overall business growth.
→ Consistent monitoring of results, with KPIs tracked and reported to keep efforts on target.
For businesses without an internal team, our fCMO service also works closely with our own Infokus implementation team or external vendors to bring your strategy to life. These implementation services can be added based on your specific needs.
More Services to Accelerate Your Business Growth
In addition to our Fractional CMO services, Infokus Marketing offers a range of specialised marketing services designed to address every aspect of your digital marketing needs:
Content Creation and Management
Effective content is key to engaging your audience. We provide content creation and management services across email marketing, social media, and websites. Whether it’s writing blog posts, managing your social media accounts, or creating newsletters, we ensure your content resonates with your audience and drives engagement.
AI-Powered Brand Setup & Automation Implementation
Harness the power of AI with our AI-powered brand setup. We develop a comprehensive Brand Voice Guide and set up marketing automation that aligns with your unique brand. This service ensures consistency across all AI-generated content, including social media, email marketing, and customer interactions, while streamlining your marketing efforts.
Paid Digital Advertising Management
We manage your paid digital campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads, ensuring you get the most out of your budget. From keyword research to ad creation and performance optimisation, our paid digital advertising service is tailored to maximise your ROI.
Website Design & Development
Your website is the core of your digital presence. We offer SEO-optimised website design and development that’s not only visually stunning but built to convert visitors into customers. Whether you need a corporate site or an eCommerce store, we provide end-to-end solutions from design to launch.
SEO (Search Engine Optimisation)
Visibility is critical in the digital world. Our SEO services improve your search engine rankings, helping your website attract more organic traffic. We offer keyword research, on-page optimisation, and technical SEO to ensure long-term growth in search visibility.
Tailored Packages to Suit Your Business Needs
Each package is suited to a minimum sox month commitment.
Basic Fractional CMO Package
- Inital Strategy Session
- Development Of Tailored Marketing Plan
- Develop Targeted KPIs
- Monthly KPI and Marketing Reports
- Quarterly Review and Revision of Marketing Plan
- Email and Phone Support for Key Questions
Standard Fractional CMO Package
- Everything in the Basic Package
- Monthly Strategy Call (1 hour)
- Ongoing KPI Oversight and Optimisation
- Content and campaign Guidance for Internal Teams or External Partners
- Project briefing and approval: The fCMO Prepares Briefs and Signs Off on Marketing Activities Before Execution.
Premium Fractional CMO Package
- Everything in the Standard Package
- Bi-weekly Strategy Calls (Every 2 weeks)
- Annual Marketing Review and Refresh of Marketing Plan to Realign Strategy
- Hands-on Campaign Management Oversight: The fCMO Manages Internal and External Resources, Overseeing the Brief, Management, and Delivery of Ongoing Marketing and Projects