Case Study:
Professional Services Google Ads Growth Accelerator Success

Client Overview

Client:
Professional Service Provider
Campaign Period
Ongoing, with performance statistics from January 1st, 2024 to May 31st, 2024
Service
Google Ads Management and Optimisation

Objectives

The Professional Services Google Ads aimed to increase their client base, enhance brand awareness, and attract high-value clients through Google Ads. The primary goals were to drive high-quality traffic to their website, generate more inquiries, and maximize overall ad efficiency. Additionally, the objective was to get their ideal clients to call the practice, giving the team the opportunity to convert them into clients.

Challenges

Operating in a tight locational region
Need for new clients in a highly competitive market
Not a service that people openly engage with online
High-ticket spend on services
Complex solution that needs to be effectively communicated
◽️ Initially high cost per conversion due to competition for main keywords

0%

Conversion Rate in highly competitive professional services industry

0%

Increase In Allocated Budget to Google Ads due to campaign effectiveness

0%

Cost Per Conversion through ongoing optimisation of Campaigns

Approach

Initial Strategy

Campaign Orchestration: Focused on Google Search campaigns and remarketing, ensuring ads reached potential clients actively searching for relevant services and re-engaging those who had previously shown interest.
Precision Keyword Mapping: Conducted in-depth keyword research to identify high-intent search terms, ensuring relevant traffic capture. This included evolving the campaign strategy to pinpoint opportunities with keywords and ad combinations that could reduce the cost per conversion over time.
Compelling Ad Craftsmanship: Created engaging and persuasive ad copy that highlights the service provider’s unique attributes, emphasising quality, expertise, and the complexity of their solutions.
Strategic Audience Engagement: Leveraged advanced demographic, geographical, and interest-based targeting to connect with the ideal clients who need specialised services.

Ongoing Management

Continuous Performance Surveillance: Monitored ad performance daily to detect emerging trends and capitalise on opportunities, focusing on strategies to reduce the cost per conversion.
Dynamic Optimisation: Conducted weekly refinements of bids, keywords, and ad placements based on real-time performance data, progressively driving down the cost per conversion and improving the conversion rate.
Comprehensive Conversion Tracking: Integrated and managed Google Tag Manager, and Google Analytics to ensure precise tracking of conversions and user interactions.

Key Insights

Driving Quality Traffic: The Google Ads campaigns successfully drove a significant amount of high-quality traffic to the website, enhancing brand visibility and client engagement.
Targeted Audience Engagement: The targeted ad strategies effectively reached the service provider’s ideal clients, resulting in increased site visits and client inquiries.
Enhanced Service Discoverability: Utilising strategic search ads allowed popular services and newly introduced solutions to be prominently featured in search results, capturing attention from high-intent clients.
Cost Per Conversion Optimisation: The initial high cost per conversion was significantly reduced over time by refining keyword strategies and ad combinations, improving both cost efficiency and conversion rates.
Conversion Rate Success: Achieved an impressive 6.33% conversion rate, underscoring the effectiveness of the campaign strategies in this crowded, competitive market.
Phone Call Conversions: The campaigns successfully generated most conversions as phone calls from potential clients, providing the practice with opportunities to convert these inquiries into clients.

Through Ongoing Optimisation The Change In Campaign Statistics
From January to May 2024:

0%

Click

0%

Phone Calls

0%

Cost Per Conversion

0%

Conversion Rate

The Google Ads Growth Accelerator has delivered exceptional results for this Professional Service Provider, significantly enhancing their website traffic and client engagement. By achieving an impressive 6.33% conversion rate and increasing their ad spend by 300%, the program demonstrated its effectiveness in a highly competitive market.

Targeted ad strategies ensured efficient budget utilisation and drove substantial traffic to the website. The increased website visits and engagement maximised the provider’s visibility and client acquisition efforts, contributing to a significant portion of total service inquiries.

Through continuous optimisation and precise targeting, the initiative has driven significant client growth. The strategic adjustments in keyword targeting and ad combinations significantly reduced the initially high cost per conversion, showcasing the program’s adaptability and effectiveness. Generating phone calls from potential clients provided the practice with valuable opportunities to convert inquiries into clients, further highlighting the program’s success.