Uncover, Strategise, and Grow: A Comprehensive Six-Step Marketing Solution

Marketing Opportunity Review

When Infokus Marketing undertakes an Marketing Opportunity Review, we don’t just aim to boost your business’s marketing—we aim to optimise it for now and the future. Through our rigorous six-step process, we’ll dissect your current marketing efforts, uncover hidden growth opportunities, and lay the foundation for a winning strategy.

Why Choose Marketing Opportunity Review?

Comprehensive Analysis: We go beyond surface-level metrics to provide you with a 360-degree view of your marketing landscape.

Tailored Strategies: Benefit from a marketing strategy that is custom-crafted for your business needs and objectives.

Ongoing Monitoring: Your business doesn’t stop, and neither do we. Our team continually monitors the impact of the implemented strategies to ensure optimal results.

Transform Your Marketing.

These are the steps you can expect to take.

1. Discovery & Assessment

Objective: Understand the current marketing landscape of the business.

We kick things off by delving into your existing marketing initiatives. We aim to gain a holistic understanding of where your business currently stands in terms of marketing effectiveness.

2. Environmental Analysis

Objective: Uncover your business’s unique strengths and potential untapped opportunities within the competitive landscape.

We evaluate both the internal and external factors affecting your business to identify areas where you have a competitive advantage, as well as potential opportunities for growth.

3. Opportunity Identification

Objective: Highlight potential areas for growth and improvement.

Utilising the data we’ve gathered, we pinpoint specific areas where your business can grow and thrive, be it through better customer segmentation, entering new markets, or leveraging untapped channels.

4. Resource Review & Training

Objective: Evaluate existing in-house marketing resources, recommend optimisations, and strategise for any necessary outsourcing.

Our team will conduct a full review of your existing marketing resources. We offer specialised training to enhance the skills of your in-house team, and provide recommendations for optimisations or outsourcing where necessary.

5. Strategy Formulation

Objective: Craft a tailored marketing strategy based on identified opportunities and resource insights.

Once we’ve gathered all the essential data, our experts will formulate a customised marketing strategy that aligns with your business goals and leverages your unique strengths.

6. Implementation & Monitoring

Objective: Roll out the formulated strategy, train in-house resources, and track performance.

Finally, we bring your custom strategy to life. We oversee the roll-out, offer further training where needed, and continue to monitor key performance indicators (KPIs) to ensure ongoing success.

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    Some Recent Infokus Marketing Clients

    What Our Clients Say

    “It has been a pleasure working with Tanya over the last couple of years. Not only is Tanya an outstanding marketing professional, but she is also an absolute delight to work with. As a small Executive Search firm, Tanya has supported our business with an excellent marketing strategy, terrific day-to-day support, and the first-class quality of her work. Highly recommend to any business looking for great service delivered in a warm and genuine manner.”

    Jen Galvin-Rowley, Galvin-Rowley Executive

    “Tanya at Tanya Duncan Marketing has been working with me for over a year now, and I’m really happy with the results we are seeing in terms of an increase in business productivity and sales. She always suggests new ways to approach marketing and keeps me up to date with what’s going on behind the scenes! It’s great being able to relax and know that part of running my business is covered!”

    Zoe Manning, Missy's Bucket

    “I recently engaged Tanya Duncan to review the marketing processes of my business. Tanya was very easy to deal with whilst also being extremely professional. We now have clear marketing strategies which will assist us to evolve and future-proof our business. I highly recommend Tanya Duncan Marketing.”

    Lauren Wilson, Village Family Lawyers

    “The McMullin Group of Companies has benefitted greatly over past years through Tanya’s foresight and initiative with the production of outstanding Marketing material. Many and varied projects have been enhanced by Tanya’s productions – long may it continue.”

    John Purdey, McMullin
    “Tanya has a great eye and creative flair whilst understanding what needs to be achieved from a business perspective. She consistently delivered in a challenging and demanding business environment.”
    Marie Kinsella, IEC Group

    “We collaborated with Tanya and her team to produce some videos for their Mining industry client. It’s always great to have the opportunity to work with organisations that have branding and marketing of a high standard and a clear brand strategy. A great outcome was the result and we look forward to hopefully collaborating on more projects in the future.”

    Anthony Rizzuto, Visual Story Teller

    “Tanya joined us at Yo-get-it to mentor our design and marketing team. She implemented some key branding and marketing principals, and developed a marketing plan, working with us through its roll-out. As a retail franchise businesses, we worked with multiple key stakeholders, and there was marketing strategies for each group. Tanya was hands on, as well as mentored for our creative branding and marketing approach. The marketing strategies we worked with included email marketing, social media, a new website, brand guidelines, influencer marketing, PR, promotional material, database management, in-store promotions, online advertising and much more. Tanya’s depth of understanding of marketing platforms and opportunities was highly beneficial to our business and team.”

    Hannah Powell,, Graphic Designer and Marketing Coordinator, Yo-get-it