Welcome to Infokus Marketing’s
Frequently Asked Questions
Page.
We understand that navigating the world of digital marketing can be complex. To help you better understand our services and how we can support your business, we’ve compiled a list of the most frequently asked questions. Whether you’re curious about our marketing strategies, implementation services, or how we leverage AI, you’ll find the answers here.
Absolutely. In fact, Fractional Marketing Managers are ideal for small to medium businesses that want expert support—without hiring a full-time team.
You get access to high-level strategy, clear direction, and hands-on help when you need it, all in a scalable and cost-effective way. Whether you’re building momentum or levelling up, this model flexes with your business and budget.
Absolutely. At Infokus, your marketing support is designed to be flexible. You can layer in additional services as needed—whether that’s:
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Marketing automation & workflow setup
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Content creation & copywriting
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Campaign planning & execution
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Social media or email strategy
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Website or ad support
We’ll prioritise what will move the needle for your business, so you’re only investing in what truly matters.
At Infokus Marketing, we don’t just deliver marketing—we partner with you to make it work for your business.
Led by Tanya Duncan, we bring together:
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Big-picture strategy with boots-on-the-ground support
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AI-enhanced systems to simplify and scale your efforts
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Tailored, human-first service that adapts to your energy, goals and team
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A no-fluff, clarity-driven approach that cuts through the noise
We’re not here to sell templates or off-the-shelf packages. We co-create smart, doable strategies that build momentum—and feel aligned every step of the way.
Booking your call is simple. Just choose a time that suits you via our online scheduler:
👉 Book a 30-minute Discovery Call with Tanya Duncan
In this no-pressure session, we’ll explore where you’re at, what’s holding you back, and how a Fractional Marketing Manager could help you move forward with clarity and confidence.
At Infokus, our Fractional Marketing Manager support is structured in three flexible tiers—designed to meet you where you’re at and grow with you.
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Focus – Perfect if you need clarity, not complexity. You’ll get a monthly strategy session, a tailored 90-day roadmap, and clear next steps to move forward confidently.
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Momentum – For businesses ready to build consistency and traction. Includes bi-weekly check-ins, marketing oversight, content and campaign support, and help managing your tools or team.
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Elevate – Full strategic partnership. You’ll have a weekly marketing lead in your corner, overseeing execution, refining strategy, and helping you scale with structure, insight, and creative direction.
Each package is customisable and designed to reduce overwhelm while increasing impact.
A Fractional Marketing Manager gives you access to experienced, executive-level marketing support—without the cost of hiring full-time.
At Infokus, we combine strategic thinking with AI-powered tools and flexible support to meet you where you’re at. Whether you’re stuck in the weeds, ready to scale, or simply need direction, your FMM steps in as a proactive partner to:
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Develop and lead your marketing strategy—aligned to your goals, audience and brand.
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Simplify your systems using automation, AI assistants, and smart workflows that save hours every week.
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Coordinate content, campaigns, and creatives—so you’re not managing vendors or juggling deadlines alone.
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Keep your marketing consistent and conversion-focused, without burning out or second-guessing every decision.
In short, we take the mental load off your plate while helping you grow smarter.
If you’re craving more clarity, confidence and momentum, a Fractional Marketing Manager from Infokus can be the catalyst your brand needs.
A Fractional Marketing Manager is a part-time marketing expert who provides strategic leadership and hands-on support tailored to your business needs without the cost of a full-time hire.
Infokus Marketing provides a wide range of services, including marketing strategy development and implementation services and all aspects of organic and paid digital marketing, such as content creation, SEO and paid advertising, email marketing, social media marketing, and website design and development.
At Infokus Marketing, we tailor our services to meet your needs, whether you’re looking for Google Ads management, website design and development, or implementing a particular aspect of your marketing. We also work closely with businesses to develop a targeted, clear message and comprehensive marketing strategy, ensuring every element is aligned with your business goals. Our approach is customised from strategy development to full implementation to deliver effective and measurable results for your business.
Infokus Marketing leads in innovative AI applications to enhance marketing efforts. Our AIM (Artificial Intelligence Marketing) Framework provides advanced strategies to tailor AI for business strategy, planning and interaction. Our customer-facing AI chatbots also deliver personalised interactions, improve customer engagement, and streamline support. These AI-driven solutions are integrated seamlessly into our services, ensuring that your marketing is both cutting-edge and effective, tailored to your business needs and objectives.
Our marketing strategy development using our AIM Framework includes a comprehensive analysis of your business, target audience, and market landscape. We provide a strategic plan that aligns with your business goals, incorporating SEO, content marketing, social media strategies, and more.
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We conduct an in-depth analysis of your current marketing efforts, identify gaps and opportunities, and develop a digital content roadmap tailored to your business. This AIM Framework has been developed to consider your business objectives and target audience needs.
At Infokus Marketing, our implementation services involve executing the marketing strategies we develop for your business. This includes creating and distributing content, managing campaigns, and ensuring consistent messaging across all platforms. Whether you’re seeking help with Google Ads management, website design and development, or specific marketing components, we ensure that every aspect of your strategy is effectively implemented. Our team works closely with you to maintain alignment with your business goals and deliver measurable results.
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We handle everything from content creation to campaign management, ensuring your marketing strategy is effectively implemented across all channels. Our team works closely with you to maintain brand consistency and maximise engagement. With final approval on all published content, you remain in control, ensuring that every piece aligns with your brand and strategic objectives. We also leverage innovative AI solutions, such as our AIM Framework and customer-facing AI chatbots, to enhance efficiency and effectiveness.
Our email marketing service includes designing visually appealing emails, crafting persuasive copy, segmenting your audience, automating campaigns, and analysing performance to optimise results.
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We design email templates that are both aesthetically pleasing and on-brand. Our copywriters create compelling content that encourages action. We segment your audience to ensure targeted messaging, set up automated email campaigns, and continuously monitor and optimise performance to improve effectiveness and engagement.
Social media marketing for B2B and B2C audiences includes developing content (words, videos, images, reels), managing platforms, posting and scheduling content, tracking performance, and optimising strategies to enhance engagement and reach.
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We create engaging social media content, manage your accounts, and schedule posts to ensure a consistent and effective presence. Our team tracks performance metrics to identify successful strategies and areas for improvement, ensuring your social media efforts align with your overall marketing goals.
Our organic SEO services improve your website’s visibility on search engines, driving more organic traffic to your site. As part of our standard website development and content creation for websites, we use free on-page SEO techniques to enhance your search engine rankings.
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We conduct thorough keyword research and optimise your website’s content and structure to improve its search engine rankings. When writing articles, blog posts, or landing pages for your website, we take into account the ‘best SEO practices’ to ensure your content is optimised for long-term use as a generator of relevant traffic to your website, ensuring sustained organic traffic and visibility growth.
Our paid advertising service includes keyword research, ad copy creation, audience targeting, ad optimisation, and detailed performance reporting. We manage campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
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We start by identifying the purpose and proposed outcomes for your digital advertising. We then research the most relevant keywords for your business and create compelling ad copy and graphics. Our team targets your ads to the right audience based on demographics, location and interests, continually optimises ad performance, and provides detailed reports to track the impact on your business.
We offer comprehensive website design and development services, including responsive design, SEO optimisation, user experience enhancement, and integration with other digital assets. We create websites that are visually appealing, user-friendly, and aligned with your brand.
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Our team works with you to design a website that reflects your brand’s identity and meets your business goals. We ensure the site is optimised for search engines and mobile devices, providing an exceptional user experience. From initial design to final launch, we manage the entire process, including any necessary integrations.
An AI chatbot is an automated tool that interacts with website visitors. It provides instant responses to queries, guides them through the site, and helps with lead generation and customer support.
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Our AI chatbot enhances customer engagement by offering real-time assistance, answering frequently asked questions, and guiding visitors to relevant information or actions. It operates 24/7, ensuring continuous support and improving the overall user experience on your website. You can build and manage your chatbot through our intuitive interface at infokus.ai, or we can fully manage the build and deployment of your AI Chatbot.
The AIM (Artificial Intelligence Marketing) Framework is our proprietary method for developing customised content marketing strategies for businesses. It involves creating an AIM Report and using a custom-trained AIM ChatGPT bot to generate content that aligns with your brand’s voice and engages your audience.
What is the AIM Report?
The AIM Report is a detailed analysis tailored to your business. It is a treasure trove of marketing insights that clarify your marketing message, core offering, and primary problems that you solve. It provides insights into your ideal audience’s preferences and behaviours and helps you create resonant messages that drive engagement and conversions.
The report includes comprehensive, actionable recommendations. It guides your content creation efforts, ensuring all messaging is aligned with your brand and optimised for maximum impact.
The Customised AIM (Artificial Intelligence Marketing) Chatbot is a tool you can use when working on your business. Powered by ChatGPT-4, trained to reflect your brand’s unique voice and optimised for creating all sorts of marketing collateral. It assists in creating content that will engage your audience and communicate your business offering clearly and concisely.
The AIM Chatbot generates content ideas and drafts quickly and effectively tailored to your business offering and ideal clients.