Infokus Marketing’s Frequently Asked Questions (FAQs).
What services does Infokus Marketing provide?
Infokus Marketing offers a wide range of services, including AI-powered brand setup, marketing strategy development, SEO services, paid advertising (Google and Facebook Ads), website design and development, social media marketing, email marketing, and more. We also provide Fractional CMO services and managed services for small to medium-sized businesses that need comprehensive marketing solutions tailored to their needs.
What is the Fractional CMO service?
The Fractional CMO provides executive-level marketing leadership on a part-time basis. This service is ideal for businesses seeking strategic marketing direction, KPI development, and hands-on leadership to oversee internal teams or external partners. The fCMO develops and implements your marketing strategy, tracks performance, and ensures alignment with business goals without the financial commitment of hiring a full-time CMO.
Why would I choose a Fractional CMO over hiring a full-time CMO?
A Fractional CMO offers flexibility and executive-level expertise at a fraction of the cost of a full-time marketing executive. This allows your business to benefit from high-level strategy, KPI oversight, and marketing leadership while remaining agile and cost-effective. It’s an excellent solution for growing businesses that need expertise but are not ready to invest in a full-time CMO.
How can AI help my business’s marketing efforts?
Our AI-powered tools enhance your marketing by automating customer support, generating content aligned with your brand voice, and providing data-driven insights to create more effective campaigns. Infokus combines human expertise with AI technology to ensure your marketing is strategic, efficient, and results-driven.
What makes Infokus Marketing different from other marketing agencies?
Infokus Marketing blends human creativity with AI-driven solutions to offer practical, innovative, and cost-effective marketing strategies. Our focus on strategic partnerships and personalised service ensures that clients receive tailored marketing support that delivers measurable results. Additionally, our Fractional CMO service provides ongoing leadership and strategic oversight, which differentiates us from traditional agencies.
What is the AI-Powered Brand Setup?
The AI-Powered Brand Setup is a specialised service that uses AI technology to create content perfectly aligned with your brand’s voice and values. We develop a comprehensive Brand Voice Guide, ensuring that all AI-generated content—whether on social media, blogs, or customer interactions—reflects your brand’s identity, enhancing trust and recognition.
What is included in the Fractional CMO service?
The Fractional CMO service includes:
- Development of a tailored marketing strategy.
- KPI tracking and optimisation to ensure every marketing initiative is measurable and impactful.
- Ongoing support and guidance for internal teams or external marketing partners.
- Quarterly strategy sessions to review progress and make necessary adjustments to the marketing plan.
- Project management of marketing campaigns, overseeing the briefing, execution, and delivery of marketing initiatives.
What does your SEO service include?
Our SEO services include comprehensive keyword research, on-page optimisation, and improvements to your website’s technical SEO. These steps enhance your website’s visibility on search engines, driving more organic traffic and helping your business gain visibility and attract more customers.
How does the Fractional CMO manage internal and external marketing resources?
For businesses with internal marketing teams or external partners, the Fractional CMO acts as a marketing leader, overseeing all marketing initiatives. This includes creating project briefs, managing relationships with external vendors, and ensuring all campaigns are executed efficiently. The Fractional CMO ensures that all marketing activities align with your strategic objectives and business goals.
What types of websites do you design and develop?
We design and develop user-friendly, visually appealing, and SEO-optimised websites that reflect your brand’s identity and business objectives. Whether you need a corporate website or an eCommerce store, we provide end-to-end solutions, from design to launch, ensuring your website delivers results.
How do you manage social media for businesses?
We create, manage, and optimise social media content that is tailored to your audience. This includes content creation, scheduling, and performance tracking to ensure your social media presence drives engagement and supports your overall marketing goals.
What can I expect from your Google Ads packages?
Our Google Ads packages include keyword research, ad creation, campaign management, and performance tracking. We continuously optimise the campaigns to ensure your ads reach the right audience and deliver the best possible return on investment (ROI).
Do you manage email marketing campaigns?
Yes, we design, automate, and optimise email marketing campaigns that engage your audience and drive conversions. From creating visually appealing templates to writing persuasive copy, we ensure each campaign supports your marketing goals effectively.
What paid advertising platforms do you use?
We manage campaigns across several platforms, including Google Ads, Facebook Ads, and Instagram Ads. We tailor each campaign to your target audience to maximise engagement and conversion, ensuring your ad spend is used efficiently.
Are your services customisable to my business needs?
Yes, all our services are fully customisable to meet the unique needs of your business. Whether you need a one-off campaign or ongoing marketing management, we tailor our approach to ensure it aligns with your goals and budget.
How much do your services cost?
Our pricing depends on the scope of the project and the services required. We offer flexible packages designed to meet the needs of businesses of all sizes. For more detailed pricing information, we recommend contacting us directly for a custom quote.