FAQs - Infokus Marketing

Q: What is included in your marketing strategy development service?

Our marketing strategy development using our AIM Framework includes a comprehensive analysis of your business, target audience, and market landscape. We provide a strategic plan that aligns with your business goals, incorporating SEO, content marketing, social media strategies, and more. Want to know more? We conduct an in-depth analysis of your current marketing efforts, identify gaps and opportunities, and develop a digital content roadmap tailored to your business. This AIM Framework has been developed to consider your business objectives and target audience needs.

Q: What are implementation services at Infokus Marketing?

At Infokus Marketing, our implementation services involve executing the marketing strategies we develop for your business. This includes creating and distributing content, managing campaigns, and ensuring consistent messaging across all platforms. Whether you're seeking help with Google Ads management, website design and development, or specific marketing components, we ensure that every aspect of your strategy is effectively implemented . Our team works closely with you to maintain alignment with your business goals and deliver measurable results. Want to know more? We handle everything from content creation to campaign management, ensuring your marketing strategy is effectively implemented across all channels. Our team works closely with you to maintain brand consistency and maximise engagement. With final approval on all published content, you remain in control, ensuring that every piece aligns with your brand and strategic objectives. We also leverage innovative AI solutions, such as our AIM Framework and customer-facing AI chatbots, to enhance efficiency and effectiveness.

Q: What is included in your email marketing service?

Our email marketing service includes designing visually appealing emails, crafting persuasive copy, segmenting your audience, automating campaigns, and analysing performance to optimise results. Want to know more? We design email templates that are both aesthetically pleasing and on-brand. Our copywriters create compelling content that encourages action. We segment your audience to ensure targeted messaging, set up automated email campaigns, and continuously monitor and optimise performance to improve effectiveness and engagement.

Q: What does your social media marketing service entail?

Social media marketing for B2B and B2C audiences includes developing content (words, videos, images, reels), managing platforms, posting and scheduling content, tracking performance, and optimising strategies to enhance engagement and reach. Want to know more? We create engaging social media content, manage your accounts, and schedule posts to ensure a consistent and effective presence. Our team tracks performance metrics to identify successful strategies and areas for improvement, ensuring your social media efforts align with your overall marketing goals.

Q: How can SEO services help my business?

Our organic SEO services improve your website's visibility on search engines, driving more organic traffic to your site. As part of our standard website development and content creation for websites, we use free on-page SEO techniques to enhance your search engine rankings. Want to know more? We conduct thorough keyword research and optimise your website's content and structure to improve its search engine rankings. When writing articles, blog posts, or landing pages for your website, we take into account the 'best SEO practices' to ensure your content is optimised for long-term use as a generator of relevant traffic to your website, ensuring sustained organic traffic and visibility growth.

Q: What is included in your paid digital ads?

Our paid advertising service includes keyword research, ad copy creation, audience targeting, ad optimisation, and detailed performance reporting. We manage campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads. Want to know more? We start by identifying the purpose and proposed outcomes for your digital advertising. We then research the most relevant keywords for your business and create compelling ad copy and graphics. Our team targets your ads to the right audience based on demographics, location and interests, continually optimises ad performance, and provides detailed reports to track the impact on your business.

Q: What does your website design and development service include?

We offer comprehensive website design and development services, including responsive design, SEO optimisation, user experience enhancement, and integration with other digital assets. We create websites that are visually appealing, user-friendly, and aligned with your brand. Want to know more? Our team works with you to design a website that reflects your brand's identity and meets your business goals. We ensure the site is optimised for search engines and mobile devices, providing an exceptional user experience. From initial design to final launch, we manage the entire process, including any necessary integrations.

Q: What is a public-facing AI chatbot for a website?

An AI chatbot is an automated tool that interacts with website visitors. It provides instant responses to queries, guides them through the site, and helps with lead generation and customer support. Want to know more? Our AI chatbot enhances customer engagement by offering real-time assistance, answering frequently asked questions, and guiding visitors to relevant information or actions. It operates 24/7, ensuring continuous support and improving the overall user experience on your website. You can build and manage your chatbot through our intuitive interface at infokus.ai, or we can fully manage the build and deployment of your AI Chatbot.

Q: What is the AIM Framework?

The AIM (Artificial Intelligence Marketing) Framework is our proprietary method for developing customised content marketing strategies for businesses. It involves creating an AIM Report and using a custom-trained AIM ChatGPT bot to generate content that aligns with your brand's voice and engages your audience. What is the AIM Report? The AIM Report is a detailed analysis tailored to your business. It is a treasure trove of marketing insights that clarify your marketing message, core offering, and primary problems that you solve. It provides insights into your ideal audience's preferences and behaviours and helps you create resonant messages that drive engagement and conversions. The report includes comprehensive, actionable recommendations. It guides your content creation efforts, ensuring all messaging is aligned with your brand and optimised for maximum impact.

Q: What is the Customised AIM Chatbot?

The Customised AIM (Artificial Intelligence Marketing) Chatbot is a tool you can use when working on your business. Powered by ChatGPT-4, trained to reflect your brand's unique voice and optimised for creating all sorts of marketing collateral. It assists in creating content that will engage your audience and communicate your business offering clearly and concisely. The AIM Chatbot generates content ideas and drafts quickly and effectively tailored to your business offering and ideal clients.